"You have thousands of people at your fingertips. And business networking within your community or your brand is a way to reach so many more you may not have reached before."
Here are a few benefits of business networking on social media:
We often read articles on where websites are headed, what trends are in, and how to handle the basics of designing your own website. But there isn't nearly as much coverage on the bad practices of website DIY'ers. You know a bad website when you're on it, but it can be difficult to pinpoint the "no-no's" that make you bounce from the bad site and give your attention to a site that does it right.
Here are a few of the "no-no's" we think are important when it comes to website design in the Year 2020.
First:
Don’t get cute with font colors. Stick with black text on light backgrounds. When was the last time you checked out your own website? Often, this is something even WE overlook. We understand. In this day and age, it's easy to get caught up in the day-to-day work. Like us, that work probably has you on dozens of other sites all day long and before you realize it, a lot of time has flown by since your last check-in on your own site. It may feel it may feel like you just launched that "new" website last month, but maybe a couple years have gone by, and in the digital world, a couple of years can be a lifetime. Best practices, new trends, search optimization, and algorithms are ever-evolving and constantly changing, but try not to get too overwhelmed with it all. Here are a few simple signs it may be time for a little website work:
We always recommend checking out a couple of competitors' sites, especially competitors that may be surging ahead of you lately. See what's working for them and put it to work for you!
Check out all the absolute best places we choose to make our small business dreams come true: Krugh Insurance & Sellman Insurance Group for insurance Elle • A • Design for business cards and graphic design Boldman Printing and Main Graphics for printing Streamline Design & Print for signage All About Stitches & More for shirts and embroidery Ascend Consulting for accounting Oak & Ivy for social media marketing and curation Your Hometown Techs for computer repair, videography and cybersecurity Elisabeth Ashliegh Photography for photography Spotted Cow Coffee House for meetings, conference rooms (and caffeine!) Massage on Monument Square for stress relief! Champaign County Chamber of Commerce, Logan County Chamber of Commerce, Champaign Economic Partnership, and the West Liberty Business Association for support, promotion, networking and so MUCH more! We know that personally knowing the people behind the businesses we are buying our products and services from creates a connection that no big business can compare to, and we love to relationships that we have created over the years with these awesome business owners, and many more we rely on for other day-to-day items (that we'll have to highlight later! ;) Feel free to ask us more about any of these amazing local business and organizations or leave your favorites in the comments! "Buying local has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live." It is no secret that we are avid #ShopLocal supporters. So we thought, what better way to showcase our love for our fellow entrepreneurs than to share our absolute favorite hometown spots to shop steps away from our location #OnTheSquare and beyond! Find unique holiday gifts or add some local flavor to your gift certificate game this Christmas season. Here is our EXCLUSIVE "Ryan & Chris Approved" family favorites:
According to experts, fake websites, fake products, fake apps and fake e-mails are ready and waiting for shoppers this holiday season.
One reason scams are so abundant is because these scammers are really good at churning out fake websites with authentic-looking emails to direct you right in to their pockets. Here are a few tips to help you avoid email and shopping scams this year:
Shoppers can avoid being scammed by being diligent and thorough before making any purchases and by ensuring your operating software is updated and security software is installed this holiday season. To ensure your device is up-to-date with the proper anti-virus, malware and spyware software or if you may have fallen victim to a cyber crime, you can contact Your Hometown Techs to clean out your PC, recover any lost data, reset your machine and ensure your operating system is up to date. Title III of the ADA has mandated that all places of public accommodation are required by law to remove any barriers that would inhibit a person with disabilities from being able to access the business’ goods and services. This includes websites for employment agencies, labor organizations, state and federal or employers with 15 or more employees. Many people interact and perceive the online world a little differently. The internet world is so widely used that ADA compliance also applies to websites and mobile apps. So, why should we make our website accessible to people who have disabilities that affect hearing, vision or physical capacities? Other than a moral obligation to ensure people with disabilities have the same opportunities as anyone else, ADA compliance can increase your target audience, improves SEO efforts, helps build your reputation and overall better website usability. There is also the matter of a possible penalty for not being ADA compliant as well. Web accessibility can seem complex and overwhelming if you do not know where to start. According to the last census study, nearly 1 in 5 people have a disability in the United States. Luckily, Berry Digital Solutions offers this service to new and existing customers. Your website should be accessible for everyone, regardless of ability. And we can help you get there. Contact Us today to inquire about your site’s ADA accessibility!  Click the image to test drive the Accessibility widget on the City of Urbana's new ADA Compliant website by Berry Digital Solutions.  Last August, a local businessman came to Berry Digital Solutions looking for....well, a digital solution. He had recently acquired a popular national product, The Insider Bat™. The Insider Bat™ was well-liked and highly reviewed by thousands of happy customers, but it was mostly just known on the baseball and softball trade show circuit and through some word-of-mouth between some highly respected coaches and instructors.
So our task was to help spread the word about this wonderful training tool and create a website to make The Insider Bat™ available for purchase online. Within a matter of a couple of weeks, we had created a Facebook page, Google business listing, and built The Insider Bat a beautiful new online home to the exact specifications of the client. Almost immediately, the site began paying for itself with online sales...with almost no promotion of any kind! The Insider Bat™ was such a solid design and well-respected training tool amongst baseball and softball experts, that it pretty much sold itself. Sometimes, that's all it takes! Create a product that people love, and the happy customers will act as your sales team! That business model frees up our client to expand his offerings to more great products, rather than hiring more support staff and adding to the overhead costs of The Insider Bat™. Now he's using his Insider Bat platform to sell some of these great new products, including the Hands Inside Trainer, Soft Hit Balls & Lizard Skins Bat Grips. And we're excited to partner with this client on a couple of new products and websites in the very near future! Just a couple of Champaign County businesses growing together by offering quality products and services in a new digital world! 
Have you rented a booth for the Champaign County Fair but don't now what to do when you get there? Or are you looking for a way to be represented without attending? The fair can be an awesome place to reach a large audience but when you're competing with other businesses it's important to standout! If you aren't sure where to start, we'd love to help you! Can't attend? No problem, we've got you covered! Let us advertise for you using one of our We Spend Local screens at the fair! Make sure your marketing strategy includes the fair! If the words "marketing strategy" has you stressed, let us handle the guess work & get you to where you want to be!
Does the idea of social media have you frazzled? Feeling like you're unsure of what to post, when to post or why? Quality content that engages your audience and promotes your business can seem like a long shot but don't worry, we are here to help! And if these tips aren't enough, let us buy you a coffee and learn more about what you do and how we can help!
1. Get creative! Think outside the box with what you post and how you utilize all the tools (such as check ins, networking with other businesses, enticing engagement.) 2. Post Consistently Not only consistently but with intent, daily is best (using a variety of types of post, aka if all you are doing is selling, you are doing it wrong!) 3. Images & Videos Matter Increases visibility & quality is important. (Every post should have an image or video with it.) 4. Analyze Data Know where to find & how to use. 5. Interact Followers want to know you are just as invested in them as they are in you. (Respond to them, thank them, show them love!) 6. Why Give your audience a reason to follow you. 7. Hashtags Matter Use wisely. 8. Promote How & when to promote. 9. Recycle & Reuse It's okay to recycle posts & break them up in to multiple posts when implemented correctly. |
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