Top Tech CEO's of Google, Apple, Amazon, and Facebook are all testifying today in congress on antitrust laws. Google found Berry Digital Solutions online and fell in love with their story. They loved the fact that they invest all of their resources back into their community. They wanted to share that story on a larger platform and chose to include their story in their prepared remarks to congress.
"I am deeply proud that because of our tools, businesses on main Street can compete in a way that wasn’t possible 20 years ago. For example, Berry Digital Solutions is a digital marketing firm in Urbana, Ohio, that supports local small businesses. They use Google tools to work remotely during the pandemic, coordinating meetings through Google Calendar and collaborating on content in Google Docs. They help their clients use Google Ads, and they appreciate that you only pay when someone clicks on your ad. The Berry Digital team also uses Google Analytics to learn more about the customers of their clients and how they can better serve them."
Ryan Berry met Google CEO Sundar Pichai on a video call last week and spent an hour sharing the story of technology in Urbana, Ohio. They discussed pivoting during Covid-19, how Google's tools were helping that process, what Google could do more of to support small businesses, and how important Google is to our local community. You can read more about the testimony here and read the prepared remarks below.
Many small and midsize businesses feel the need to hire a marketing employee full or part-time. They combine their payroll budget and their marketing budget to blend a role, with high hopes of accomplishing larger business success. The main issue to this approach is that it is extremely rare to find a single person to handle your entire marketing department. They may be a great photographer or graphic designer, but may not have experience with email marketing. They could be great at SEO and websites, but lack creativity. They may be gifted with engaging others with social media, but their grammar is consistently off. We have learned this as we have grown our team over time and have decided that instead of trying to find the perfect person for a marketing role, we would create it.
We aren't scientists in a lab creating the DNA of the next best marketer. We, instead, are a team of 40+ local experts who can provide their strengths, as you need them, to your business. We have a website team that works with our photographers and graphic designers to ensure your website both looks great and performs well. We have a social media team that works with our web team to ensure the strategy is working and can be verified through analytics. We have a video team that makes sure the content created will be viable on your website and social media. We have email, content, blog writing, website, and many other teams working together to ensure your digital marketing strategy is working for you.
The best part? You also get a designated team member who works in your building, understands your mission and processes, has a relationship with your team, attends your leadership and marketing meetings, and is your one contact to relay all information to and from our team. In other words, we make it simple. We also make it affordable.
Below is everything we provide to you with our Berry Digital Solutions #DreamTeam:
-Content Creation/Blog Writing
-40 Hours/mo Designated Employee in Your Building
Contact us today to schedule a free consultation to better understand how our team is the last marketing employee you will ever need to hire!
Berry Digital Solutions is proud to be one of the first ever sponsors to help get the We Spend Local Network Podcast off the ground. Adam Moore of We Spend Local has started a monthly podcast where he interviews local leaders and business owners to better educate Champaign County on the benefits of shopping local. Adam is a lifelong resident of Champaign County and has a passion to help our community. He interviews Dean Ortlieb, Urbana Fire Chief, as his first guest and talks about how they have had to adapt during Covid-19 as well as new things happening inside the department. You can listen to the podcast HERE or by searching for "We Spend Local Network" on your favorite podcast player.
"You have thousands of people at your fingertips. And business networking within your community or your brand is a way to reach so many more you may not have reached before."
Here are a few benefits of business networking on social media:
We often read articles on where websites are headed, what trends are in, and how to handle the basics of designing your own website. But there isn't nearly as much coverage on the bad practices of website DIY'ers. You know a bad website when you're on it, but it can be difficult to pinpoint the "no-no's" that make you bounce from the bad site and give your attention to a site that does it right.
Here are a few of the "no-no's" we think are important when it comes to website design in the Year 2020.
Don’t get cute with font colors. Stick with black text on light backgrounds.
When was the last time you checked out your own website?
Often, this is something even WE overlook. We understand. In this day and age, it's easy to get caught up in the day-to-day work. Like us, that work probably has you on dozens of other sites all day long and before you realize it, a lot of time has flown by since your last check-in on your own site. It may feel it may feel like you just launched that "new" website last month, but maybe a couple years have gone by, and in the digital world, a couple of years can be a lifetime. Best practices, new trends, search optimization, and algorithms are ever-evolving and constantly changing, but try not to get too overwhelmed with it all.
Here are a few simple signs it may be time for a little website work:
We always recommend checking out a couple of competitors' sites, especially competitors that may be surging ahead of you lately. See what's working for them and put it to work for you!
Check out all the absolute best places we choose to make our small business dreams come true:
Krugh Insurance & Sellman Insurance Group for insurance
Elle • A • Design for business cards and graphic design
Boldman Printing and Main Graphics for printing
Streamline Design & Print for signage
All About Stitches & More for shirts and embroidery
Ascend Consulting for accounting
Oak & Ivy for social media marketing and curation
Your Hometown Techs for computer repair, videography and cybersecurity
Elisabeth Ashliegh Photography for photography
Spotted Cow Coffee House for meetings, conference rooms (and caffeine!)
Massage on Monument Square for stress relief!
Champaign County Chamber of Commerce, Logan County Chamber of Commerce, Champaign Economic Partnership, and the West Liberty Business Association for support, promotion, networking and so MUCH more!
We know that personally knowing the people behind the businesses we are buying our products and services from creates a connection that no big business can compare to, and we love to relationships that we have created over the years with these awesome business owners, and many more we rely on for other day-to-day items (that we'll have to highlight later! ;)
Feel free to ask us more about any of these amazing local business and organizations or leave your favorites in the comments!
"Buying local has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live."
It is no secret that we are avid #ShopLocal supporters.
So we thought, what better way to showcase our love for our fellow entrepreneurs than to share our absolute favorite hometown spots to shop steps away from our location #OnTheSquare and beyond!
Find unique holiday gifts or add some local flavor to your gift certificate game this Christmas season.
Here is our EXCLUSIVE "Ryan & Chris Approved" family favorites:
According to experts, fake websites, fake products, fake apps and fake e-mails are ready and waiting for shoppers this holiday season.
One reason scams are so abundant is because these scammers are really good at churning out fake websites with authentic-looking emails to direct you right in to their pockets.
Here are a few tips to help you avoid email and shopping scams this year:
Shoppers can avoid being scammed by being diligent and thorough before making any purchases and by ensuring your operating software is updated and security software is installed this holiday season.
To ensure your device is up-to-date with the proper anti-virus, malware and spyware software or if you may have fallen victim to a cyber crime, you can contact Your Hometown Techs to clean out your PC, recover any lost data, reset your machine and ensure your operating system is up to date.
Title III of the ADA has mandated that all places of public accommodation are required by law to remove any barriers that would inhibit a person with disabilities from being able to access the business’ goods and services. This includes websites for employment agencies, labor organizations, state and federal or employers with 15 or more employees.
Many people interact and perceive the online world a little differently. The internet world is so widely used that ADA compliance also applies to websites and mobile apps.
So, why should we make our website accessible to people who have disabilities that affect hearing, vision or physical capacities?
Other than a moral obligation to ensure people with disabilities have the same opportunities as anyone else, ADA compliance can increase your target audience, improves SEO efforts, helps build your reputation and overall better website usability. There is also the matter of a possible penalty for not being ADA compliant as well.
Web accessibility can seem complex and overwhelming if you do not know where to start. According to the last census study, nearly 1 in 5 people have a disability in the United States.
Luckily, Berry Digital Solutions offers this service to new and existing customers. Your website should be accessible for everyone, regardless of ability. And we can help you get there.
Contact Us today to inquire about your site’s ADA accessibility!
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