Social Media Management is a process of planning, creating, posting, and reviewing content for all social media platforms. Whether you use a social media management company, paid online tools, or manage it on your own, it is important to understand the process of managing social media accounts. Make the most out of your marketing by understanding the ins and outs of social marketing.

1. Planning
Planning can be done weekly, monthly, or even quarterly. Looking into things like upcoming holidays, planned sales and specials, or community events will give you a good place to start with your planning. You can also make sure you are offering different types of content during this stage. While there are a lot of things you can plan for, you will want to work in some open space for current content that comes up and for sharing relevant industry content in real-time.

2. Content Creation
Once you have a plan of action it is time to create your content. Content can come in many forms such as images, infographics, videos, and blogs. Some of it will be easy to create on your own and sometimes you might need to hire help to create more impactful content.

3. Writing Copy
Once you have all your content created, it is time to write copy to go along with your posts. When writing your copy, you want to make it relevant to the content, but also match the tone of your brand. This is also where you will want to include any links and utilize creative hashtags.

4. Scheduling
This step is straight forward but there are many ways you can get it done. There are plenty of free and paid tools out there that specialize in making the scheduling of social media content on cross platforms quick and easy. Scheduling out all your content gives you time to focus on the other aspects of your business day-to-day.

5. Interaction
This part is where you get to know your customers better and learn more about how they are interacting with your brand and content. Making sure your brand is active in the comments on your social media platform is important. It gives your brand personality and a sense of humanity that won’t come from just posting content.

6. Review
Once you have done all the previous steps and the content has all been shared, it is time to look at the data. Figure out what did well, what your customers enjoyed interacting with, and what you can do better next time. Social media is always evolving and making sure you know what is working and what isn’t, will help you stay relevant.

If you are looking for help with your social media management, email us at info@berrydigitalsolutions.com or call us at 937-404-1050. We can’t wait to work with you!

If you are a business owner and you have been following our blog, this is your sign that it is time to start a blog of your own! Often, we hear people say that they don’t have time for a blog or think that their audience might not be interested in what they have to say. There are so many great reasons to start a blog and we are going to share them with you!

1. Website Traffic and SEO
Blogs are an amazing way to boost your SEO ratings. Text plays a huge role in SEO and including relevant keywords to your business in your blogs will help increase traffic. Often a blog is shared on a variety of platforms because of the type of content it provides. This increases visits to your website and many times those visitors will explore other areas of your website before leaving, giving you more of a chance to catch their attention.

2. To Share Your Expertise
Sharing your voice and your experience in the field will build your customers’ trust with your brand. People will start to look to you for upcoming events, news in the field, and even just as a place of entertainment. This will get your website a lot of return visitors which helps show that your blog is a relevant place for customers to find answers to their questions or learn more about your product.

3. Blog Content Can be Repurposed
One of our favorite things about blog content is how it can be repurposed for a variety of different areas. Blogs can easily be turned into social media posts, newsletter and newspaper articles, email campaigns, and press releases. Even if the content needs to be shortened you can link to your blog for access to the full article to drive website traffic and provide the best information possible to your customers.

4. It is a Place for Important News to Live on your Website
How many times do you have information that you want to share or needs a place to live on your website, but it doesn’t quite fit anywhere? Your blog can be a place to host all those things and gives you links to direct traffic to from other platforms like social media. Blogs are flexible and can provide you with a little more freedom to include information you want to on your website without having to add a new page.

There you have it! This list is just a few of the ways that having a blog can benefit your business. Take that leap and start your blog today.

1. Break down your goals to small and manageable steps to prevent burnout and becoming overwhelmed. 

This part incorporates different aspects that we worked on last week; overall goal, timeline, etc.  Much like the picture above, if we do not incorporate realistic, manageable steps to accomplish our goal, we are more prone to burnout and frustration which can lead us to failure.  Let’s look at an example: 

“A young lady is wanting to run an entire 5k to honor her brother.  Unfortunately, she is not a runner, nor runs regularly.  To be successful, she will need to build up her strength, stamina, and endurance.  This takes time and can cause fatigue if one overdoes it.  So, with the help of some friends she sets small goals.  Goal 1 - She will run a mile without stopping at the end of the month.  Goal 2 - She will be able to run two miles without stopping.  Etc.” 

The important thing to notice here is the timeline, manageable goal, and the ability to revise.  She may find out that one mile was too much for the first month and half a mile would be more realistic as she builds endurance and strength.  The same thing applies to business.  Having short achievable goals helps a business owner have more frequent wins to build towards the bigger goal down the road.  This is where BDS can be a great partner in helping your business grow. (Click here if you would like to learn more ways that we can help.) 

1. Hold yourself accountable by maintaining focus and discipline throughout the process. 

Now that your goals are in manageable chunks - how are you going to hold yourself accountable?  Accountability comes in many different shapes and sizes.  At BDS, we want to help you succeed not just with your goals this year but into the future, too.  This is why we have built a team that can work creatively with you to meet your digital solution goals.