The Holiday shopping season is quickly approaching! This year is going to be a little different from any year before, but there are things you can do to make sure your store is prepared for this shopping season. Here are five things you should consider adding to your holiday plan:
With a lot of retail shops having limited space for customers this year, people have started to get creative as to where shopping can take place. You could set up a tent outside your store to have more room and show off your product to people walking by. Also, consider expanding into an empty space for the season. If there is a building in town for rent, see if you can rent it month to month and have a second location to double your traffic.
Keeping your online store up-to-date is going to be very important this year. If there are any upgrades for tracking inventory you have been putting off now is the time to make those happen. Anything that will help you keep your online store running smoothly will be beneficial. More shoppers than ever before are going to be shopping online exclusively this year, but that doesn’t mean they can’t still shop local!
The holiday season is a time when a lot of retail shops extend their hours anyway, but you might want to consider how you add those hours to your schedule. This spring and summer we saw many stores open early for seniors and immune compromised individuals. If you want to attract those buyers, it might be good to have some morning hours specifically for them, along with later evening hours for people who work 9-5.
If you are reading this, you should already have an idea of what your holiday shopping season will look like for your retail location. People are going to start shopping early and trying to beat the rush. This even applies to online shopping because there have been many reports that shipping this year is going to take much longer than normal. Don’t wait until after Thanksgiving to start your Christmas marketing!
With shipping times taking longer, store having less capacity, and people still socially distancing, having a curbside pickup option can change the game! People can shop locally and get the product the same day all from the comfort of their home and car. It is the best of both worlds, bringing online shopping and shopping local together in the perfect way.
If your business hasn’t started thinking about how to make the most of the holiday season yet hopefully there are some ideas on this list that can help. We hope everyone has an amazing holiday season and we encourage everyone to think about shopping local. More money spent local will stay local and it will help our neighbors all have a happy holiday season!
We often read articles on where websites are headed, what trends are in, and how to handle the basics of designing your own website. But there isn't nearly as much coverage on the bad practices of website DIY'ers. You know a bad website when you're on it, but it can be difficult to pinpoint the "no-no's" that make you bounce from the bad site and give your attention to a site that does it right.
Here are a few of the "no-no's" we think are important when it comes to website design in the Year 2020.
Don’t get cute with font colors. Stick with black text on light backgrounds.
When was the last time you checked out your own website?
Often, this is something even WE overlook. We understand. In this day and age, it's easy to get caught up in the day-to-day work. Like us, that work probably has you on dozens of other sites all day long and before you realize it, a lot of time has flown by since your last check-in on your own site. It may feel it may feel like you just launched that "new" website last month, but maybe a couple years have gone by, and in the digital world, a couple of years can be a lifetime. Best practices, new trends, search optimization, and algorithms are ever-evolving and constantly changing, but try not to get too overwhelmed with it all.
Here are a few simple signs it may be time for a little website work:
We always recommend checking out a couple of competitors' sites, especially competitors that may be surging ahead of you lately. See what's working for them and put it to work for you!
Berry Digital Solutions LLC
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