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Berry Digital Solutions Blog Team

The Power of Video

3/24/2022

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The Power of Video Marketing
If video marketing isn’t part of your overall marketing plan, it should be. Video is a great way to connect to your audience on a level that you can’t in any other way. It gives you a way to tell your story and show what you offer all while making your brand more relatable and recognizable. You can show your brand identity through video more quickly and efficiently than any other medium.

What is video marketing?
Video marketing is using videos to promote your brand, product, services, and more. When used correctly, it can boost engagement on social media, connect you to other businesses, and educate consumers on who you are and what you do.

Why is it important?
Using video as a marketing strategy can help increase brand awareness, traffic to your website, and sales. With platforms like TikTok, Instagram, Facebook, and YouTube - video is more powerful than ever! It has a way of reaching a much larger audience than more traditional marketing efforts.

How do I get started?
Once you know where you are posting your video, it is time to choose your content and create a goal to measure your success. Getting started with video marketing is as easy as owning a smartphone. While some platforms require higher quality videos to be effective, social media is a great place to post videos taken on your phone. Your website, commercials, special events/announcements, and video ads are places where you will want to invest in higher quality videography.

What should I take videos of?
There are so many different routes you can take when deciding what content to capture with video marketing. A few good ideas to start with are:
  • Videos promoting specific products or services
  • An introduction video about your company
  • Behind the scenes videos of a big project or your day-to-day experience
  • Taking your audience along with you to an event
  • Customers testimonial videos

Hopefully this article has helped you realize how powerful video marketing can be! When you are ready to start your journey into video marketing, give us a call to see how we can help.
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Importance of a Blog

2/17/2022

 
Importance of a Blog
If you are a business owner and you have been following our blog, this is your sign that it is time to start a blog of your own! Often, we hear people say that they don’t have time for a blog or think that their audience might not be interested in what they have to say. There are so many great reasons to start a blog and we are going to share them with you!

1. Website Traffic and SEO
Blogs are an amazing way to boost your SEO ratings. Text plays a huge role in SEO and including relevant keywords to your business in your blogs will help increase traffic. Often a blog is shared on a variety of platforms because of the type of content it provides. This increases visits to your website and many times those visitors will explore other areas of your website before leaving, giving you more of a chance to catch their attention.

2. To Share Your Expertise
Sharing your voice and your experience in the field will build your customers’ trust with your brand. People will start to look to you for upcoming events, news in the field, and even just as a place of entertainment. This will get your website a lot of return visitors which helps show that your blog is a relevant place for customers to find answers to their questions or learn more about your product.

3. Blog Content Can be Repurposed
One of our favorite things about blog content is how it can be repurposed for a variety of different areas. Blogs can easily be turned into social media posts, newsletter and newspaper articles, email campaigns, and press releases. Even if the content needs to be shortened you can link to your blog for access to the full article to drive website traffic and provide the best information possible to your customers.

4. It is a Place for Important News to Live on your Website
How many times do you have information that you want to share or needs a place to live on your website, but it doesn’t quite fit anywhere? Your blog can be a place to host all those things and gives you links to direct traffic to from other platforms like social media. Blogs are flexible and can provide you with a little more freedom to include information you want to on your website without having to add a new page.

There you have it! This list is just a few of the ways that having a blog can benefit your business. Take that leap and start your blog today.

LOVE is in the Air at Berry Digital Solutions

2/17/2022

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Kyle Johnson and Danielle Norton showing her engagment ring
There is so much to celebrate in the month of February; Black History Month, Groundhog's Day, President's Day, and of course, Valentine's Day.  Following our theme of LOVE this month, the BDS Team would like to honor one our very own with some celebratory news!  Please join us in congratulating Danielle Norton, BDS's Project Manager, in her engagement with Kyle Johnson!  Danielle shared with us that it was not expected, but a wonderful experience. 
 
In preparation for his proposal, Kyle called Danielle's father (who lives out of state) the day before.  Before Kyle could even ask permission, Danielle's father interjected, "Of course you can marry her."  On New Year's Eve, Kyle got on one knee and proposed to Danielle in gentleman like fashion after dinner in Springfield, Ohio.  After much excitement and chatter, the two continued their evening in New Carlisle to watch the "Ball Drop" celebration.  At midnight Danielle was able to talk with her family and share the wonderful news.  Nothing like a good "LOVE" story to warm our hearts in February!  Thank you for being a part of our story at BDS! 
 
#LoveLocal #BerryDigitalSolutions
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Do You (Really) Love Your Website?

2/10/2022

 
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Here at Berry Digital Solutions (BDS) our goal is to provide our customers practical assistance, customized website, organic SEO, and professional monthly maintenance. The best part is that we are local.  Just think, do you really love your website?  Or, can BDS help you meet your potential?  
 
Do you have a contract that is holding back your marketing potential? 
BDS has NO CONTRACTS  
 Call us old school, but we don't believe in contracts. If we can't take care of your digital needs, we want to find someone that can. Your digital properties are still protected by our digital Terms & Conditions, just without the annual or monthly contracts.  So, if you are currently struggling with a contract issue, reach out to BDS and we will help you when you are ready.

How would you like to have a say in the design of your website? 
BDS Customizes Your Website 
 If you are currently struggling with your website design, that's ok.  We custom quote every website we build. From start to finish, we tailor the design and functionality to fit your wants and needs. We will build a beautiful, mobile-friendly and easy-to-use website that both you and your visitors will love. If you are ready to learn more, please reach out to us so we can help you get your website to where it needs to be! 
 
Is your current SEO plan getting you noticed? 
BDS uses Organic SEO 
 The most important part of your website is what you can't see: how the Google-bots and algorithms view your website and displays it in search engine results. Search Engine Optimization is a vital piece of your website, and we include organic SEO services in every website we build. This can get complicated which is why we make sure we are available for our clients. If reaching a provider is an issue, we've got your covered.   
 
Are you having trouble keeping your website up to date? 
BDS Provides Monthly Maintenance 
 Our monthly plans are structured with you in mind. We are your 1-stop shop for everything website-related. Hosting, domain, and regular updates are always included. There is no reason to pay anyone else fees related to your website.  Honesty and integrity is something we pride ourselves with as a small business. We want you to be successful because it helps us be successful in the process.   
 
Launching a website that is original, reaches your clients, and isn't a hassle doesn't have to be a headache.  Reach out today to Adam and BDS will get you shining in no time!

Our Story

2/4/2022

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graphic design saying BERRY DIGITAL SOLUTIONS OUR STORY
2012 - Ryan Berry founded Berry Digital Solutions with one goal in mind: helping his community.
Berry Digital Solutions began with a sign advertising local computer repair in Ryan's front yard. As he began helping his community with their technology needs, Ryan quickly realized that there was a growing demand for small business digital marketing. Ryan shifted his focus and began assembling a team of experts.


2015 - Chris Anders joined Berry Digital solutions as part owner. Chris was tired of working for other
people. He wanted more control, flexibility, and to start a business that treated people with respect. He
spends most of his time working behind the scenes managing and building websites. Chris is the problem solver of the team and loves coming up with the best solution when faced with a new challenge.


2016 – Erika Berry officially joined the team as a project manager. She was excited to help the business
grow and needed something more flexible with young kids at home. This was a huge milestone for Berry
Digital Solutions because it meant that both Ryan and Erika could support their family while also being able to spend more time together.


2018 – Staci Wisma joined the team initially as a “Dot Connector”. In that role she oversaw connections
between businesses and organizations to local resources, creating partnerships that benefit the entire
community. She then briefly attempted a role in sales but quickly realized it wasn’t for her. Today she focuses on Customer Relations and is often the main contact within Berry Digital Solutions for clients.


2018 - Kelli Ross joined Berry Digital Solutions as a website builder. She needed a place that could be
flexible with her schedule because of the time she has to spend to care for her special needs son. She
can work from home, and the business is so supportive of her life situation, while also allowing her to grow and thrive in her job.

2021 - Adam Moore came on as a part of the team as a salesman. Ryan met Adam a few years prior through a partnership with the City of Urbana. Ryan has an ongoing list of people that he wanted on his sales team and Adam was one of them. When the time was right for Adam to make a change, they added him to the team at Berry Digital Solutions.

2021 - Mckenzie Wells and Danielle Norton joined the team at the same time. Berry Digital Solutions
was initially looking to fill one role within the team, but after meeting with both Mckenzie and Danielle
they realized they had found two of the right kind of people to join the team. They couldn't pass up the
opportunity, so they brought them both on. Mckenzie fills the role of web specialist while Danielle has
stepped into the role of project manager.


2021 - Steven Holliday is the most recent member of the team. He joined as our new Content Creator.
Through their conversations at the soccer field, Steven learned all the things Ryan was doing and knew
he wanted to get involved. When he decided to leave the education system, he took a chance to reach out to Ryan and let him know how much he wanted to be part of what he was doing and was hired shortly after.


Today - Ryan Berry spends most of his time helping to connect his community with local experts
while serving on local boards and helping fellow entrepreneurs with startups. His dream and passion for helping local businesses has brought all these amazing people together to form the Berry Digital Solutions team you and know and trust. We couldn’t be more thankful for Ryan and that sign he placed in his front yard ten years ago

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Year End Wrap Up and Looking Forward to 2022

1/4/2022

 
Graphic design saying year end wrap up and looking forward to 2022
January is a time for reflection on the previous year and to think about the coming year. It’s a time to assess what went well for you and to address anything you want to work on changing. It is the fresh start of a new year, and we are so excited you are here with us on this journey! During 2021 we made some amazing moves within our business to support the growth we have seen throughout the pandemic. As we continued to push forward into the unknown, we brought on two new team members, Mckenzie and Danielle. Mckenzie joined our team as a Web Specialist and Danielle joined our team as our Project Manager.

With the growth of our team throughout the year, we were able to bring on 60 new clients. Each one has been essential to our growth, and we have had so much fun bringing all their ideas to life and getting to know their businesses. The experience of trying to expand our business, and help others do the same during a pandemic have helped us develop our skills and strengthen us as a team. We were so blessed to not only survive but thrive this year!

Looking forward to 2022, we have no plans of slowing down. Our growth and development as a team is one of our top priorities. We want to push each other to the next level in everything we do. When we support each and our individual growth, the entire will benefit from it, and we can continue to grow together as a business. Another major goal for the year is to create new business and community partnerships. We focus on small, local businesses, and love being able to be part of their growth. We also want to help all our current clients meet any goals they have for the year. When we strengthen the businesses around us, we strengthen the community, making it a better place to live, work, and visit.

By Chelsea Bray- Elle A. Design

Breast Cancer Awareness Month with Erika Berry

10/21/2021

 
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“I encourage you to listen to your body. Don’t wait if you feel like something’s not right. Don’t explain away pain and discomfort that is persistent. 
 
January 2019 Pain began - I assumed it was from beginning to wean my last baby from nursing. 
 
March 2019 Pain so excruciating I stopped driving. 
 
March 2019 Misdiagnosed at the ER as costochondritis (pain of the chest wall). No one bothered to even check my breasts. 
 
March 2019 Another trip to a different ER revealed several large masses in my left breast, as well as enlarged lymph nodes. 
 
Mammogram, ultrasound, biopsies, genetic testing, bloodwork, MRI’s and bone scans were all completed within 6 days of the last ER visit. Diagnosis given of Stage IIIb (later changed to IIIc) ER/PR+ HER2- breast cancer. I was 38 years old.” - Erika Berry via Facebook 
 
Hear the whole story about Erika’s diagnosis, treatment, and inspirational journey that came along with it all here: https://open.spotify.com/episode/7ektePahm2bhJ1hvVVfxO9 ​

Congress Should Listen to Small Businesses Before Enacting New Tech Regulations

10/5/2021

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Ryan Berry is the founder of Berry Digital Solutions in West Liberty, OH, and a member of the Connected Commerce Council.
From Dayton Daily News by Ryan Berry

I am not a political person or a public policy expert. But as a small business owner, I am concerned that in their ongoing war with “Big Tech,” Congress is missing how vital digital tools and platforms are to small businesses. And how changing the rules of the road on the digital economy while we are still recovering from the COVID downturn could be disastrous for small businesses. As Congress heads back to Washington, I urge them to listen to their small business constituents and try to address their concerns before passing any new tech regulations.
My business is pretty straightforward. We help other small businesses leverage digital technology. Looking back, it was no surprise that this is the business I ended up starting. My stepdad worked in IT, and I remember building our first computer with him in our living room. By ten years old, I was helping my friends’ parents pick out and set up their computers, learn software, programs, and utilize their new machine best. It was clear helping people with technology was my passion.

In 2012, I moved back to West Liberty, OH, a three-stoplight town, and started a company doing what I love. Today, we have 11 employees and help more than 200 clients reach customers all across the country.

We know firsthand that large digital companies have been a boon for small businesses. We use many of the leading tech companies’ free and low-cost digital tools to promote our services. For example, we use Google Ads to help us find clients that need computer repair or SEO help. In addition, we run our entire digital infrastructure on Google Workspace. Not only do we use these tools in our own business, but we advise our clients on which tools will help them most and how to get the most out of those tools.

Digital advertising has been an especially fantastic tool for us and our clients. The data and algorithms that help with targeting and the fact that you only pay when someone clicks on an ad makes advertising worth the cost. And Google Analytics ensures that digital marketing, ads, and social media are optimized to maximize return on modest investments. It has been a game-changer for many of our clients.

Small businesses couldn’t compete with large companies’ billion-dollar ad budgets and teams of consultants in the past. Now, with a modest investment, they can reach their target audience quickly and cheaply. Moreover, for businesses that operate using e-commerce, their market is now national or global instead of limited to our small town.

During the past 16 months of the pandemic, digital tools’ value has only become more apparent. Social media platforms like Facebook, Instagram, Twitter, and tools like Google My Business allowed our clients to communicate directly with the public quickly and easily. In addition, for companies that operated brick and mortar stores that were forced to close or limit occupancy, we helped them transition quickly to e-commerce, online shopping, and direct-to-consumer shipping.

Obviously, we would not be in business without the various digital tools and services that we help our clients leverage. But many of our clients wouldn’t be in business or would not be as successful without them.

When lawmakers set their sights on big businesses, their actions almost always have repercussions for small ones. New regulations could mean more expensive and less effective tools for my clients’ businesses. That means less room on my clients’ balance sheets for my companies’ services and less revenue for me to continue to invest in growing my business. It’s past time for Congress to consider what their actions will mean for small businesses and not rush into passing laws that will inevitably harm their futures.

Ryan Berry is the founder of Berry Digital Solutions in West Liberty, OH, and a member of the Connected Commerce Council.
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Outside the Office: Mckenzie Legge

9/21/2021

 
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My typical day includes working in my home office updating websites, posting to social media, and brainstorming ideas for Berry Digital Solutions. When the workload slows down, I enjoy spending time with my fiancé, Parker. Parker and I are high school sweethearts. We both attended Triad High School and have been together since 2014. We are getting married on October 23, 2021 and we are beyond excited! We have two fur babies that we adore so much! We have a cat named Trixie who we adopted in January of 2020 and most recently, we adopted a Miniature Australian Shepard named Odin who is now seven months old.
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Most of my free time is spent with my fiancé. We both enjoy nature hikes in Yellow Springs, fishing, playing video games with our friends, watching anything and everything Marvel, binge watching The Office for what seems like the millionth time, and having Harry Potter marathons. One of our favorite memories is attending the renaissance festival which we plan to attend again this year! Another fall favorite of ours is watching Ohio State University football on Saturdays. This has been a tradition of ours since we started dating almost seven years ago!
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Family is the most important thing in my life. I enjoy spending time with my family any chance that I get. I have three siblings; Macie, J.T., and Addison. I am also a proud aunt of Owen (6), Connor (4), Quinn (2), Hailey (4 months), and Elias (2 months). Being with my nieces and nephews is the best, and it's even better when we are all together at once! I could not imagine life without my family and I am so lucky that we are all close knit.
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This past year has been very eventful with my fiancé and I moving into a new place in February, planning a wedding, two new additions to our family in April and June, getting a puppy at the end of May, to leaving my job of two years and starting a new career on June 7th. I have been very blessed with the life I have been given and not a day goes by that I don’t thank God for helping me along this path. I still have a lot of learning and growth to do, but I am surrounded by love and happiness that has given me the motivation to always be my best self. I am so excited for what the next few years will bring and I look forward to all that the future has to offer.

Website Design Lingo 101

8/30/2021

 
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We have all been in those meetings before where one person in the room sounds like they are speaking in a different language. We want to make sure when you meet with us you are as prepared as you can be and have a good understanding of the basic terms we will be using. Read through this list of website design lingo that we think everyone should know.

1. Content

Content refers to any text, photos, graphics, videos, and anything else that will live on your website. When developing a new website, all the content that goes on it will have to be created. Copy will need to be written for each page, photos will need to be shot, videos will need to be created and even icons and graphics will need to be produced. If you are refreshing the look of your current website, some of the content can be reused or refreshed to fit your new site.

2. Favicon

A favicon, also known as a shortcut icon, website icon, or bookmark icon, is the small graphic that accompanies the name of your website in the address bar on your web browser. It makes your site easy to identify with just a small image. The favicon will show up in website favorites, bookmarks, and on some browsers even in the history.

3. Resolution

Resolution is a word used when talking about photos or videos. The resolution of an image is the detail in which it holds. The higher the resolution of an image, the more detail you will be able to see. If the resolution of an image is too low, you will start to lose detail and the image will become pixelated and blurred.

4. Responsive Layout

A responsive layout is something that has become more of a standard in the past decade. When your website has a responsive layout, it will render well on a variety of different size screens and devices. The rendering is based on percentage rather than size and can help make your website accessible to anyone, no matter what device they are viewing it on.

5. Back End

You will often hear people refer to the back end of the website. The back end of a website is a portion of the website not viewable to the public. This is where website changes and updates can be made. Once they are made and published on the backend, they will appear live on your website.

6. Hosting

Hosting is a service that allows your website to be searchable on the internet. Buying hosting is basically buying space on a server where your website can store its files. Every website that you have ever visited is hosted on a server somewhere and takes up physical space! There are different types of hosting, and we can help you figure out what is best for your site.

7. Below the Fold

“Below the Fold” is a term that started in the days of newspapers. It literally means below the fold of the newspaper’s front page. Nowadays, “Below the Fold” refers to the portion of your website that is not visible unless you scroll down the page. As a good rule of thumb, the most important information you want people to see first should live above the fold on your website.

8. Domain

Your domain is what people will type into their web browser to view your website. Your domain name generally should be the name of your business, but sometimes you might find that someone else already hosts a site with that domain. You will want your domain to be easy to spell and easy to remember so people can find you easily!

9. Navigation

Navigation refers to the menu often found at the top of your website, although side navigation is currently on trend as well. These are linked to other subpages on your website that visitors will require quick access to. If your navigation is confusing or too complex it will make it hard for people to find what they are looking for and ultimately they will leave your website unsatisfied.

By Chelsea Bray- Elle A. Design
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