If video marketing isn’t part of your overall marketing plan, it should be. Video is a great way to connect to your audience on a level that you can’t in any other way. It gives you a way to tell your story and show what you offer all while making your brand more relatable and recognizable. You can show your brand identity through video more quickly and efficiently than any other medium.
What is video marketing?
Video marketing is using videos to promote your brand, product, services, and more. When used correctly, it can boost engagement on social media, connect you to other businesses, and educate consumers on who you are and what you do.
Why is it important?
Using video as a marketing strategy can help increase brand awareness, traffic to your website, and sales. With platforms like TikTok, Instagram, Facebook, and YouTube - video is more powerful than ever! It has a way of reaching a much larger audience than more traditional marketing efforts.
How do I get started?
Once you know where you are posting your video, it is time to choose your content and create a goal to measure your success. Getting started with video marketing is as easy as owning a smartphone. While some platforms require higher quality videos to be effective, social media is a great place to post videos taken on your phone. Your website, commercials, special events/announcements, and video ads are places where you will want to invest in higher quality videography.
What should I take videos of?
There are so many different routes you can take when deciding what content to capture with video marketing. A few good ideas to start with are:
Hopefully this article has helped you realize how powerful video marketing can be! When you are ready to start your journey into video marketing, give us a call to see how we can help.
Social Media Management is a process of planning, creating, posting, and reviewing content for all social media platforms. Whether you use a social media management company, paid online tools, or manage it on your own, it is important to understand the process of managing social media accounts. Make the most out of your marketing by understanding the ins and outs of social marketing.
Planning can be done weekly, monthly, or even quarterly. Looking into things like upcoming holidays, planned sales and specials, or community events will give you a good place to start with your planning. You can also make sure you are offering different types of content during this stage. While there are a lot of things you can plan for, you will want to work in some open space for current content that comes up and for sharing relevant industry content in real-time.
2. Content Creation
Once you have a plan of action it is time to create your content. Content can come in many forms such as images, infographics, videos, and blogs. Some of it will be easy to create on your own and sometimes you might need to hire help to create more impactful content.
3. Writing Copy
Once you have all your content created, it is time to write copy to go along with your posts. When writing your copy, you want to make it relevant to the content, but also match the tone of your brand. This is also where you will want to include any links and utilize creative hashtags.
This step is straight forward but there are many ways you can get it done. There are plenty of free and paid tools out there that specialize in making the scheduling of social media content on cross platforms quick and easy. Scheduling out all your content gives you time to focus on the other aspects of your business day-to-day.
This part is where you get to know your customers better and learn more about how they are interacting with your brand and content. Making sure your brand is active in the comments on your social media platform is important. It gives your brand personality and a sense of humanity that won’t come from just posting content.
Once you have done all the previous steps and the content has all been shared, it is time to look at the data. Figure out what did well, what your customers enjoyed interacting with, and what you can do better next time. Social media is always evolving and making sure you know what is working and what isn’t, will help you stay relevant.
If you are looking for help with your social media management, email us at email@example.com or call us at 937-404-1050. We can’t wait to work with you!