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This week, let’s look at organizing your goals for accountability. Last week, we discussed how to make a goal SMARTER and the importance of writing it down. This week, let’s take a look at making it manageable and accountable. Pull out your goal and let’s get started… 
“A young lady is wanting to run an entire 5k to honor her brother. Unfortunately, she is not a runner, nor runs regularly. To be successful, she will need to build up her strength, stamina, and endurance. This takes time and can cause fatigue if one overdoes it. So, with the help of some friends she sets small goals. Goal 1 - She will run a mile without stopping at the end of the month. Goal 2 - She will be able to run two miles without stopping. Etc.” The important thing to notice here is the timeline, manageable goal, and the ability to revise. She may find out that one mile was too much for the first month and half a mile would be more realistic as she builds endurance and strength. The same thing applies to business. Having short achievable goals helps a business owner have more frequent wins to build towards the bigger goal down the road. This is where BDS can be a great partner in helping your business grow. (Click here if you would like to learn more ways that we can help.)
 Rocky tends to be an all-time favorite movie to many. The story of an underdog resonates with us for many reasons. Not to mention, it is one of the best series of movies to quote, “Yo Adrienne.”. The New Year’s Goal setting ritual hits us hard, much like the Rocky quote above. Typically, we do not approach our New Year’s Goals SMART enough, or for that matter, write them down. A Dominican University professor once noted that when a person writes down their goal, they are 42% more likely to achieve it. This is a decent statistic, but we still need some umph. This is where we need to train ourselves SMART(ER) like Rocky in his movies. Throughout this post we are going to look at seven components to making our goals smarter than before so we can pen our goal to paper and achieve it. Let’s jump in!
S-Specific Make your goals specific and narrow for more effective planning. M-Measurable Define what is going to prove you are making progress and reevaluate when necessary. A-Achievable Make sure you can reasonably accomplish your goal within a certain timeframe. R-Relevant Your goals should align with your values and your long-term objectives. T-Timebound Set an end-date that is ambitious, but realistic, for task prioritization and motivation. E-Evaluative Set some benchmarks to evaluate your progress along the way. Reflection on progress is important. R-Revisable By making your plan revisable, you account for unexpected errors and hiccups along the way to adjust your goal to align to your ultimate vision. Now, write it down. This helps to clarify and intensify your intentions. Once you have it written, post it some place where you will see it regularly and be reminded of how YOU are making progress each day! If there are ways that we can assist you with aligning to your goals here at BDS, please click here. Looking forward to strengthening your business!  Happy New Year from the BDS Team and Family! As we roll into 2022, there have been some amazing things that we have experienced as a local company and this all starts with support from readers and clients like you. On behalf of all of us at BDS, thank you!
Over the next several weeks we are going to be diving into “GOALS.” This isn’t your typical New Year’s resolution goal post either. We want to equip you with skills and tools to help you achieve the best for yourself or business by (RE)Imagining how to set and accomplish goals. Tony Robbins once said, “Setting goals is the first step to turning the invisible into visible.” This is true on many levels and something that BDS would like to help you with along your journey this year either personally, or professionally. Just start with this question, “Do you have a vision for where you want to be in five years?” If you don’t, that is okay. If you do, great! Regardless, no matter where you landed with an answer, we have you covered. As we venture through this series, we are going to be discussing how to set goals and accomplish them by following these simple steps in goal setting process:
No matter where you are in this process, the first thing to do is go back to the original question. Where are you in five years? Work on answering that question and come back for some ways on how to make it a SMARTER Goal next week!  Strong Focus on Videography
Videos are likely going to replace hero images on many sites this year. This is a trend that has been up and coming for a few years, but strong videography is going to be a huge asset to websites this year. With a video, you can tell a more complete story about your business and what makes you unique and stand out from the rest. This trend will likely be videos that either have no sound or have some sort of soft background noise. The goal is to portray a feeling that the audience can connect with and be the first thing that captures attention when people visit your site. Overlapping Design Elements This trend isn’t new to digital media but is being more widely embraced on websites now. More and more sites are using design elements in unexpected ways and experimenting with overlapping elements like photography, vector art, text, and more. This goes hand in hand with the collage trend that is currently popular. User Friendly Buttons Not having buttons that are large enough to click is a huge user experience error on mobile websites. A trend to counteract this is having oversized buttons on your website. Large, easy to use buttons, are going to dominate web design this year. Another button trend you are likely to see is the outline design. This just makes the shape of a button around text without the traditional color fill or gradient that people are used to and plays right into the next trend of minimalism. Modern Minimalism Modern minimalism is a way to utilize current trends in a clean and concise way. This trend keeps the color palette minimal, often just black and white, and the design elements simple (i.e., line art icons, monochromatic vector art). This is a great design choice if you have strong photography or videography that you really want to showcase. One Page Websites This has been a trend in the past but is coming back in a big way this year. Whenever a one-page site makes sense and can be strongly utilized, it is a great option to go with. It streamlines the experience for people visiting your page and can be impactful. Oftentimes websites end up with so much content because there is literally no limit to how much you can include but stripping it down to the basics of what you do and what you offer can help your brand. Not only will it make it easier for people to understand, but will also give the site a modern, clean feel. Oversized Typography This trend started to take off in 2021 and is here to stay this year as well. Type is going to be big, eye-catching, and in your face on websites this year. This trend plays well with many other trends on this list including overlapping design elements, videography, and modern minimalism. Large text is a great way to get your message across quickly and easily. Make sure what you are writing is worth reading and people will be hooked as soon as they see your site. By Chelsea Bray- Elle A. Design  January is a time for reflection on the previous year and to think about the coming year. It’s a time to assess what went well for you and to address anything you want to work on changing. It is the fresh start of a new year, and we are so excited you are here with us on this journey! During 2021 we made some amazing moves within our business to support the growth we have seen throughout the pandemic. As we continued to push forward into the unknown, we brought on two new team members, Mckenzie and Danielle. Mckenzie joined our team as a Web Specialist and Danielle joined our team as our Project Manager.
With the growth of our team throughout the year, we were able to bring on 60 new clients. Each one has been essential to our growth, and we have had so much fun bringing all their ideas to life and getting to know their businesses. The experience of trying to expand our business, and help others do the same during a pandemic have helped us develop our skills and strengthen us as a team. We were so blessed to not only survive but thrive this year! Looking forward to 2022, we have no plans of slowing down. Our growth and development as a team is one of our top priorities. We want to push each other to the next level in everything we do. When we support each and our individual growth, the entire will benefit from it, and we can continue to grow together as a business. Another major goal for the year is to create new business and community partnerships. We focus on small, local businesses, and love being able to be part of their growth. We also want to help all our current clients meet any goals they have for the year. When we strengthen the businesses around us, we strengthen the community, making it a better place to live, work, and visit. By Chelsea Bray- Elle A. Design |
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