If you have used a computer within the past ten years, you have undoubtedly had a run in with data loss. Whether you had a power outage, a computer crash, or you just lost track of a file all together; there are many ways you can ensure you don’t lose that big project or those cherished photos. Read some of our suggestions below to find a solution that will work for you!
 
1. USB
A USB drive, sometimes referred to as a thumb drive or jump drive, is a small portable device that allows you to store files. Because of its compact size, it also makes it really easy to share files with others. They are very easy to operate, affordable, and easy to come by. Some even offer data protection that require a password to get into the files.
 
Cons: Although these are a convenient option, their size can make them easy to lose and you can’t store as much on them as some of the other options on this list.
 
2. External Hard Drive
An external hard drive, or disk drive, is an option you might want to consider if you need a lot of storage space. It has many of the same perks of a USB, being portable and easy to use, but also packs a punch on storage space. There are many different things to consider when choosing an external hard drive that will work for you including size, speed, and connection type.
 
Cons: Some external hard drives are very easily damaged, so they aren’t as portable as some of the other options on this list and need to be handled very carefully.
 
3. Use Time Machine
This storage solution is something only available on Macs. It is built into your computer and requires the purchase of an external drive that support it. Time Machine backs up your files hourly for the previous 24 hours, daily for the past month, and weekly for all previous months. This means that your data is being saving in real time without you having to do anything. Once it is set up and running you don’t have to worry about it.
 
Cons: You have to use a Mac and you must also purchase either Apple’s Time Capsule or a compatible external hard drive in order for it to work.
 
4. Cloud Storage
Cloud storage can work for anyone and is a very flexible option. Once you back up your data to cloud storage it can be accessed from anywhere. This means you or your team, can access files no matter where you are and work together in real time. You can also give clients access to specific files or folders. Having your data backed up someplace other than in your physical office location protects you against things like flood or fire. If your physical data solutions get destroyed, you can recover everything from the cloud.
 
Cons: To access your data, you need a reliable internet connection. Most of the time this isn’t a problem, but if you are traveling or there is a weather emergency, it could become difficult to access your data.
 
5. Subscribe to a Backup Service
A backup service subscription works by paying a monthly fee and then it automatically uploads new files to its online servers. Some of them then offer different ways for you to get your data back. You can do an online restore where you download just a couple files you may have misplaced, or you can get an external hard drive with all of your files loaded on it shipped directly to you. There is no file management system like a cloud storage system, but it protects your data by having it stored in another location, the same way cloud storage does.
 
Cons: If you lose all of your data, you have to wait for your files to be shipped to you and there is a monthly fee associated with these services.
 
All of these options can be great to help keep your files protected, but in most cases it is recommended that you use more than one type of backup for important data. You can never be too safe when it comes to the protection of your important documents. If you have questions about which type of data solution is best for you, give us a call to set up a meeting so we can help assess your needs and find the best fit for you.

So many local businesses spend time tackling their own marketing in an effort to try to save money, but you have likely learned the time and energy spent on marketing is not for the faint of heart. If you are ready to step aside and let a professional take the reins, your business may be ready to take that next step in its marketing journey and pass the torch to an agency. The next step is deciding if going with a local agency makes sense for your business. Here are some benefits of going with a local marketing agency and what we think you can gain from taking this next step.
 
Proximity and Convenience
This is one of the biggest benefits of going local. You never have to coordinate time zones to schedule a meeting, feel like you are being brushed off, or simply just can’t track down the person that is in charge of your account. Having someone local makes it easy to schedule face to face meetings, quick phone calls, or spend a full day brainstorming strategy together.
 
Local Reviews
When deciding to go local, you can lean on reviews from other local businesses that use the same marketing agency. If you are inspired by their success and they have good things to say, you will be at ease knowing you can trust them with your business as well. Word of mouth is a great way to find out if a marketing agency would be a good fit for you, which is not something you are going to find if you are looking at a long-distance agency.
 
Community Connections
Oftentimes the people working local also live local. This gives them great pride and insight into the community and what it is like to live and work there. Locals will already know of happenings in town at different businesses and can work to help elevate your message. Working with an agency in proximity can potentially help you coordinate collaboration projects with other local businesses. This will give you even more community connections, making your town a destination people want to be.
 
Grow Together
As your business grows, so will the marketing agency you have hired. As they help you grow by making your marketing stronger, you will begin to trust them and recommend them to others, which will help both of you grow. This will not only strengthen your business but the local community as well. When everyone works together good things are going to happen!
 
By Chelsea Bray- Elle A. Design