The Holiday shopping season is quickly approaching! This year is going to be a little different from any year before, but there are things you can do to make sure your store is prepared for this shopping season. Here are five things you should consider adding to your holiday plan:
With a lot of retail shops having limited space for customers this year, people have started to get creative as to where shopping can take place. You could set up a tent outside your store to have more room and show off your product to people walking by. Also, consider expanding into an empty space for the season. If there is a building in town for rent, see if you can rent it month to month and have a second location to double your traffic.
Keeping your online store up-to-date is going to be very important this year. If there are any upgrades for tracking inventory you have been putting off now is the time to make those happen. Anything that will help you keep your online store running smoothly will be beneficial. More shoppers than ever before are going to be shopping online exclusively this year, but that doesn’t mean they can’t still shop local!
The holiday season is a time when a lot of retail shops extend their hours anyway, but you might want to consider how you add those hours to your schedule. This spring and summer we saw many stores open early for seniors and immune compromised individuals. If you want to attract those buyers, it might be good to have some morning hours specifically for them, along with later evening hours for people who work 9-5.
If you are reading this, you should already have an idea of what your holiday shopping season will look like for your retail location. People are going to start shopping early and trying to beat the rush. This even applies to online shopping because there have been many reports that shipping this year is going to take much longer than normal. Don’t wait until after Thanksgiving to start your Christmas marketing!
With shipping times taking longer, store having less capacity, and people still socially distancing, having a curbside pickup option can change the game! People can shop locally and get the product the same day all from the comfort of their home and car. It is the best of both worlds, bringing online shopping and shopping local together in the perfect way.
If your business hasn’t started thinking about how to make the most of the holiday season yet hopefully there are some ideas on this list that can help. We hope everyone has an amazing holiday season and we encourage everyone to think about shopping local. More money spent local will stay local and it will help our neighbors all have a happy holiday season!
It is no secret that we are avid #ShopLocal supporters.
So we thought, what better way to showcase our love for our fellow entrepreneurs than to share our absolute favorite hometown spots to shop steps away from our location #OnTheSquare and beyond!
Find unique holiday gifts or add some local flavor to your gift certificate game this Christmas season.
Here is our EXCLUSIVE "Ryan & Chris Approved" family favorites:
According to experts, fake websites, fake products, fake apps and fake e-mails are ready and waiting for shoppers this holiday season.
One reason scams are so abundant is because these scammers are really good at churning out fake websites with authentic-looking emails to direct you right in to their pockets.
Here are a few tips to help you avoid email and shopping scams this year:
Shoppers can avoid being scammed by being diligent and thorough before making any purchases and by ensuring your operating software is updated and security software is installed this holiday season.
To ensure your device is up-to-date with the proper anti-virus, malware and spyware software or if you may have fallen victim to a cyber crime, you can contact Your Hometown Techs to clean out your PC, recover any lost data, reset your machine and ensure your operating system is up to date.
Berry Digital Solutions LLC
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