If video marketing isn’t part of your overall marketing plan, it should be. Video is a great way to connect to your audience on a level that you can’t in any other way. It gives you a way to tell your story and show what you offer all while making your brand more relatable and recognizable. You can show your brand identity through video more quickly and efficiently than any other medium.
What is video marketing?
Video marketing is using videos to promote your brand, product, services, and more. When used correctly, it can boost engagement on social media, connect you to other businesses, and educate consumers on who you are and what you do.
Why is it important?
Using video as a marketing strategy can help increase brand awareness, traffic to your website, and sales. With platforms like TikTok, Instagram, Facebook, and YouTube - video is more powerful than ever! It has a way of reaching a much larger audience than more traditional marketing efforts.
How do I get started?
Once you know where you are posting your video, it is time to choose your content and create a goal to measure your success. Getting started with video marketing is as easy as owning a smartphone. While some platforms require higher quality videos to be effective, social media is a great place to post videos taken on your phone. Your website, commercials, special events/announcements, and video ads are places where you will want to invest in higher quality videography.
What should I take videos of?
There are so many different routes you can take when deciding what content to capture with video marketing. A few good ideas to start with are:
Hopefully this article has helped you realize how powerful video marketing can be! When you are ready to start your journey into video marketing, give us a call to see how we can help.
Every customer wants to feel like what you offer is just for them. Some companies make this part of their overall business model, but there are easier ways you can incorporate this into your marketing. There are many ways that brands already do this including:
2. Video Marketing
It should come as no surprise that short format videos are more popular than ever. With platforms like TikTok, Instagram Stories, and Facebook Stories leading the way, these short form videos give your brand personality. Here are a few benefits behind creating video content:
3. Social Messaging Apps
Having a chat service that anyone can access, and have direct contact with your business, is something everyone should consider. People trust a business they can contact quickly and receive accurate information from. Here are some reasons to consider adding this to your list of marketing resources this year:
4. Shoppable Posts
Scrolling through Instagram and finding an ad that not only targets your interests, but is also easily shoppable, is the best of both worlds. Without having to leave the app, customers can buy your products. Here are some ways the newest trend of shoppable posts might help your business:
5. Virtual Events
Since 2020, the world and the way we hold events has been forever changed. Now that people have experienced virtual events, more people are open to the idea of attending them. Here are some reasons why a virtual event might make more sense for your company than an in-person event:
Try including one or more of these tactics in your 2021 marketing efforts and see how your customers respond. Thinking outside of the box is a great way to be noticed in a space that is overwhelmed with content. What other creative ways are you going to market yourself this year?
By Chelsea Bray: Elle A. Design
Check out all the absolute best places we choose to make our small business dreams come true:
Krugh Insurance & Sellman Insurance Group for insurance
Elle • A • Design for business cards and graphic design
Boldman Printing and Main Graphics for printing
Streamline Design & Print for signage
All About Stitches & More for shirts and embroidery
Ascend Consulting for accounting
Oak & Ivy for social media marketing and curation
Your Hometown Techs for computer repair, videography and cybersecurity
Elisabeth Ashliegh Photography for photography
Spotted Cow Coffee House for meetings, conference rooms (and caffeine!)
Massage on Monument Square for stress relief!
Champaign County Chamber of Commerce, Logan County Chamber of Commerce, Champaign Economic Partnership, and the West Liberty Business Association for support, promotion, networking and so MUCH more!
We know that personally knowing the people behind the businesses we are buying our products and services from creates a connection that no big business can compare to, and we love to relationships that we have created over the years with these awesome business owners, and many more we rely on for other day-to-day items (that we'll have to highlight later! ;)
Feel free to ask us more about any of these amazing local business and organizations or leave your favorites in the comments!
"Buying local has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live."
Is your computer slowing you down? Are you wasting time waiting for your computer to load websites, sorting through error messages or downloading program updates? It can be frustrating to navigate computer issues but here are 5 signs it's time for a computer clean up!
Berry Digital Solutions is proud to announce their new partnership with Your Hometown Techs to offer the you the best service when it comes to your computers, tablets, phones, and other digital devices! Shawn Suter prides himself on being able to provide exceptional service and technological knowledge to our community at an affordable price.
Your Hometown Techs will offer residential services in your home or you can drop off devices at their new location inside The Spotted Cow Coffeehouse on the north side of Urbana. Your Hometown Techs also offers flat rate IT support for small businesses.
Ryan Berry, co-owner of Berry Digital Solutions, is excited to partner with Your Hometown Techs, adding "Shawn Suter is a man of all digital trades. Not only can he dig deep into computer or networking issues, but he can also create video content and be a vital part of a business' brainstorming session. He has already become a crucial part of the Berry Digital Solutions team!"
Are you in need of service for your computer, printer, network, tablet, phone, smart TV, smart home, etc?
There are two convenient options available to clients in need of digital repair and maintenance services:
It's easy to contact us with any questions you may have, or to schedule an appointment!
Ryan and Erika welcomed a new baby boy in March of 2018, making their hearts and home beautifully full. Chris and Jessica, along with their two boys, purchased a home in West Liberty. Chris ended 2018 with an emergency back surgery. He is such a valuable partner who has continued to provide superior service to our clients, even with his limited mobility. We are hoping Chris rests his body and heals quickly in the new year.
In 2019, Berry Digital Solutions will continue to find new, creative ways for clients to connect with their target audience. We are planning to implement new marketing technologies, such as: video, social media, Google AdWords, and YouTube advertising. Our biggest assets are our local small business partners. We are proud to partner with individuals who are experts in their field, and are excited to pass their expertise along to our clients.
As you reflect and plan, think about how you want to grow your business this new year. In addition to website services, we provide: social media advertising, Google AdWords advertising, 3-D virtual tours, photography, videography, graphic design, local screen advertising, computer repair and more!
Ryan ended 2018 with #CoffeeWithRyan and has begun 2019 with #WaterWithRyan. We're only kidding, but you don't have to love coffee to meet with Ryan to put together a plan for your small business this year!