In today's digital age, having a website for your business is essential. It acts as your digital storefront and is often the first point of contact between you and your potential customers. However, having a website is not enough. To stay ahead of the competition, you need to keep it updated on a regular basis.  So why does it matter? Let us tell you more about the importance of updating your website and how it can benefit your business.

1. Improves User Experience

Your website is a reflection of your business. If it looks outdated or has old information, it can leave a negative impression on your visitors. Regularly updating your website with fresh content, new images, and up-to-date information will help improve the user experience. It will also make your website more engaging and encourage visitors to stay longer and explore more pages.

         2.    Boosts Search Engine Ranking
Search engines love fresh and relevant content. Updating your website on  regular basis with new content, such as blog posts, articles, or news updates, can help improve your search engine ranking. This means that your website will appear higher in search engine results pages (SERPs) for relevant keywords, making it easier for potential customers to find you.

      3.   Increases Website Traffic
Updating your website with new content can also help drive more traffic to your website. By creating quality content that is useful and relevant to your target audience, you can attract more visitors to your website. This, in turn, can lead to more leads and conversions.

      4.   Builds Credibility and Trust
When your website is updated regularly, it shows that your business is active and engaged with its audience. It also demonstrates that you are knowledgeable and up-to-date in your industry. This can help build credibility and trust with your visitors, which is important for converting them into customers.

     5.   Keeps Your Website Secure
Regularly updating your website can also help keep it secure. Website security is essential, especially if you collect personal information from your visitors, such as names, email addresses, or payment information. Updating your website's software and plugins can help patch any vulnerabilities and keep your website safe from hackers and cyber attacks.

Updating your website on a regular basis is essential for your business's success. It not only improves the user experience but also boosts your search engine ranking, increases website traffic, builds credibility and trust, and keeps your website secure. So, make sure to allocate time and resources to updating your website, and you'll see the benefits in no time! Berry Digital Solutions clients, make sure to use our Updates Desk  for any of your website update needs. If you're still dealing with an average website company, reach out to us  learn  what makes us different.  #NotYourAverageWebsiteCompany

If you are a business owner and you have been following our blog, this is your sign that it is time to start a blog of your own! Often, we hear people say that they don’t have time for a blog or think that their audience might not be interested in what they have to say. There are so many great reasons to start a blog and we are going to share them with you!

1. Website Traffic and SEO
Blogs are an amazing way to boost your SEO ratings. Text plays a huge role in SEO and including relevant keywords to your business in your blogs will help increase traffic. Often a blog is shared on a variety of platforms because of the type of content it provides. This increases visits to your website and many times those visitors will explore other areas of your website before leaving, giving you more of a chance to catch their attention.

2. To Share Your Expertise
Sharing your voice and your experience in the field will build your customers’ trust with your brand. People will start to look to you for upcoming events, news in the field, and even just as a place of entertainment. This will get your website a lot of return visitors which helps show that your blog is a relevant place for customers to find answers to their questions or learn more about your product.

3. Blog Content Can be Repurposed
One of our favorite things about blog content is how it can be repurposed for a variety of different areas. Blogs can easily be turned into social media posts, newsletter and newspaper articles, email campaigns, and press releases. Even if the content needs to be shortened you can link to your blog for access to the full article to drive website traffic and provide the best information possible to your customers.

4. It is a Place for Important News to Live on your Website
How many times do you have information that you want to share or needs a place to live on your website, but it doesn’t quite fit anywhere? Your blog can be a place to host all those things and gives you links to direct traffic to from other platforms like social media. Blogs are flexible and can provide you with a little more freedom to include information you want to on your website without having to add a new page.

There you have it! This list is just a few of the ways that having a blog can benefit your business. Take that leap and start your blog today.

Having a website that not only functions well, but looks good too, is very important in this digital day and age. There are many platforms out there for do-it-yourself business owners, but what are the benefits of working with a company the specializes in website design? Take a look at these five key benefits that will help you decide whether or not doing it on your own is worth the time, money, and commitment.
 
1. It Will Save you Time
Chances are you don’t know all of the ins and outs of building a successful website. You might be more than capable of learning how to make a website, but every minute you spend working on your website could be spent building your business in other ways. In the long run you are going to save yourself a lot of time if you let a professional take the lead on your new website.
 
2. Compatibility with Technology as it Changes
Part of being a professional is having a never-ending commitment to learning. Industry leaders keep up to date on trends, technology, and any other advances in their field that could help their clients. Their lifelong commitment to their profession shows in all of their work and gives them the drive to continue to learn and grow. This will ensure that your website is always up to date with any changes in technology as they happen.
 
3. Positive First Impression
You get one chance to make a first impression. The first time someone visits your site, it gives you a chance to make them a customer, and potentially an advocate for your business. If they are impressed with the look and functionality, they are more likely to recommend it to others. A website design company knows how to capture the attention of your audience and make you stand out from the crowd.
 
4. Your Website Will be SEO Optimized
It is great to have a beautiful website that offers users easy functionality, but you have to make sure people can find it. When your website is being created there is a lot of work that goes on behind the scenes to make sure it is SEO optimized. This means you will appear higher in search results and more people, and potential customers, will be able to find your website.
 
5. It is an Investment in the Future of Your Business
When you think about the long-term benefits of having a well-functioning website, it makes a lot of sense to leave something this important up to the professionals. A good website can last you many years with proper maintenance. Looking at this as a long-term investment versus a short-term cost, makes the decision to work with a website design company even easier.
 
We hope this list has helped you see the benefits of investing in a professional website for your business. There are so many more benefits when choosing to work with us, but we hope this list empowers you to leave your website in our hands. We are experienced, professional and passionate about what we do. We can’t wait to help you! 

You may have heard the term SEO before, and you may even know that it is VERY important, but do you really know what it means or how it benefits your business? SEO stands for Search Engine Optimization and is the act of increasing the quantity and quality of traffic to your website using organic search engine results. Sounds great right? Here are five ways your business will benefit from having amazing SEO set in place.

1. Quality of Traffic – Sometimes it is good to take a step back and try to better understand the people coming to your site. Getting a lot of traffic to your site is important but if they are coming to find a product or service that you don’t sell it won’t benefit you at all. You want to make sure the people coming to your site are interested in you and what you do.
2. Quantity of Traffic – Utilizing a site like Google to do the heaving lifting just makes sense. 67k searches are made every second on Google. If even a fraction of those people are looking for a product you offer you can see how important it is to make sure your SEO gets you to the top of those search results. 
3. Local SEO – Think of a scenario where you are searching Google for a product or service. Do you want to shop local when possible? Most people do. 46% of all Google searches are local! After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours. The local market is extremely important when it comes to SEO and should be a part of your plan.
4. Don’t Get Left Behind – More companies than ever are turning to SEO and implementing it in their marketing strategy. 61% of companies in 2018 said their highest priority was to grow their SEO campaigns. You don’t want to fall behind in the search results and have to work to catch up. Leave your competition wanting to catch up to you!
5. Organic Traffic – This is any traffic to your website that you don’t have to pay for! Unlike paid ads, organic traffic brings people to your site without the extra cost. Which is a smart choice considering nearly 80% of users ignore paid ads in search results. Higher organic ranking on Google and other search engine sites will get more customers to your website.

 
If you think your business could benefit from improved SEO, schedule a #CoffeeWithRyan today! We can’t wait to help your business grow!
 
Source: https://seotribunal.com/blog/stats-to-understand-seo/