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When was the last time you checked out your own website?
 
Often, this is something even WE overlook. We understand. In this day and age, it's easy to get caught up in the day-to-day work. Like us, that work probably has you on dozens of other sites all day long and before you realize it, a lot of time has flown by since your last check-in on your own site. It may feel it may feel like you just launched that "new" website last month, but maybe a couple years have gone by, and in the digital world, a couple of years can be a lifetime. Best practices, new trends, search optimization, and algorithms are ever-evolving and constantly changing, but try not to get too overwhelmed with it all.
 
Here are a few simple signs it may be time for a little website work:

This site design may be familiar and soothing to you, but it is outdated and untrustworthy to your visitors.

1. Your site design resembles an old myspace page.
Site aesthetics have come a long way since the start of the interwebs, and although you may feel the comforts of navigating on a familiar platform, most of your site visitors are immediately put-off by an outdated design. You might even be keeping up with the information and content on the site, but if your site looks like it was created years ago, your visitors won't trust that the information is updated and accurate. 

We always recommend checking out a couple of competitors' sites, especially competitors that may be surging ahead of you lately. See what's working for them and put it to work for you!

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