In today's digital age, having a website is no longer enough. With so many businesses competing for online visibility, it's important to find effective ways to drive traffic to your website. There are many ways to drive traffic to your website, so lets take a look at these options, and how to navigate the right solutions for your business.
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to place ads on Google's search engine results pages (SERPs). With Google Ads, businesses can target specific keywords, demographics, and locations to reach their ideal audience. By using Google Ads, businesses can increase their online visibility and drive more traffic to their website.
Social Media Ads
Social Media Ads are another type of PPC advertising that can be used to drive traffic to your website. Platforms like Facebook, Instagram, and LinkedIn allow businesses to place ads that target specific demographics, interests, and behaviors. By using Social Media Ads, businesses can reach their target audience where they spend their time online, and drive more traffic to their website. This can be done through Boosted Posts or Paid Ads.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). By improving your website's SEO, you can increase its visibility on search engines like Google, which can drive more traffic to your site. SEO involves a combination of on-page and off-page optimization tactics such as keyword research, content optimization, link building, and more.
Content marketing involves creating and sharing valuable content that's designed to attract and retain your target audience. By providing valuable content, you can attract more visitors to your website and keep them coming back for more. Content marketing can include blog posts, videos, infographics, social media posts, and more.
Email marketing involves sending promotional emails to your subscribers to promote your products or services. By building an email list and sending targeted emails, you can drive traffic to your website and increase conversions. Email marketing can be an effective way to keep your audience engaged and informed about your business.
While these options can be effective for driving traffic to your website, it can be overwhelming for business owners to navigate the world of digital marketing alone. That's where the Berry Digital Solution's team comes in. We can help you navigate the various digital marketing options and tailor a strategy that's right for your business. Let's work together to identify your target audience, develop a marketing plan, execute your marketing plan, and track your results.
Driving traffic to your website requires a multi-faceted approach. By combining Google Ads, Social Media Ads, SEO, content marketing, and email marketing, you can attract more visitors to your website and increase your online visibility. However, it's important to remember that digital marketing can be complex and overwhelming, especially for business owners who are already juggling multiple responsibilities. We can help you navigate the world of digital marketing and create a strategy that works for your business. Learn more and let us help you simplify the process.
Budgeting for Your Website: How to Know How Much to Spend on Your Digital Presence
We understand the importance of having a well-designed and user-friendly website. In today's digital age, your website is often the first impression your potential customers have of your business, and it's crucial to get it right.
One question we get asked most frequently is how much should a business spend on a new website. Unfortunately, there is no one-size-fits-all answer to this question. The cost of a website can vary widely depending on a variety of factors, including the complexity of the site, the design requirements, and the functionality needed. When determining what you should be prepared to spend on a website, most companies will charge an average of $300 per page.
But here at Berry Digital Solutions, we are not your average website company! So what makes us different?
Our #1 goal is to make building websites as easy as possible. With over 10 years of experience with local websites, we have built the process to make this seamless.
We get it. It's tempting to try to save money by going with the cheapest option. However, a poorly designed website can harm your business in the long run. Invest in quality design and functionality to ensure your website is a valuable asset to your business. Remember, your website is often the first impression your customers have of your business, and it's worth investing in a high-quality, user-friendly site.
Ready to learn more? Get a FREE website quote today!
Cybersecurity threats are becoming more and more of an everyday occurrence for small business owners. They are also becoming more damaging when the public finds out. 95% of small businesses who have a cyber attack that goes public, shuts down their business within 6 months.
Many small business owners are tring to ignore this issue or assume it will never happen to them or their business. Below are the 3 key areas to help in the event of a cyber attack.
The first place to start to try to prevent a cyber attack is your devices. This includes up to date antivirus and antimalware software, operating system update monitoring, hardware monitoring, and a sandbox to unpack installed software before actually installing it on your system. Our partner Your Hometown Techs in Urbana Ohio offers all of these device solutions for as little as $10/month per device., meaning it doesn't have to break the budget for basic device protection.
The second area to focus on for preventing an unwanted cyber attack is your network. Any wifi connections should be properly encrypted with a strong password. We recommend WPA2 or stronger. You also want to ensure that your network has a firewall properly installed. This will block access at your router to dangerous or unwanted websites on your network. You can also control and monitor connected devices on your network preventing someone from hacking in via a wireless connection. Lastly you should have a strong device policy in place clearly defining what personal and business devices can use your network.
Lastly, but also the most important focus, is your data. You should have a local backup of your devices on a server or NAS regularly based on your business needs. This means that it should be creating backups within a timeframe that would cause major issues inside your business. So if your business would suffer by losing the last hour of data, you should be backing up those devices hourly. You should have a redundancy in place on site to help in the event of failed hardware such as RAID on your hard drive. You should then be backing up your backup server off-site nightly to help in the event of a major attack or a natural catastrophe. The goal should be knowing how quickly can you get back up and running in the case of a cyber attack.
Ryan offers a FREE cybersecurity assessment to any business interested in better understanding their cybersecurity situation. You can schedule your free assessment HERE.
Berry Digital Solutions' Ryan Berry continues to work closely with Google to help Congress better understand proposed legislation on small businesses across the country.
Congress has recently turned a strong focus towards technology-driven corporations Amazon, Google, Twitter, Microsoft, Apple, Facebook and others with a goal of breaking these large organizations into many smaller businesses. The concept of breaking up large corporations to create a more competitive market can make sense in some industries, but lawmakers are missing the huge negative impact a forced technology break up would have on small business owners.
Most small businesses have come to rely on digital products and services to operate and promote their businesses. Many of these products and services, such as Gmail, Google Business Listings, Google Maps, and more, are available at no cost to small businesses. If corporations are forced to separate these products out, they would have to charge small business owners for the products and services in order to maintain them. In addition, many of these free services rely on each other to work properly. For example, Google Maps presents your business address by verifying it in a Google Business listing. A small business owner that maintains its Google Business listing doesn't have to worry about it's web presence across several platforms that utilize the Google Business listing. If those divisions of Google are forced to break apart, small business owners will be forced to carry the financial burden, as well as the burden of managing many different accounts, turning 1 task in several every time they need to make a change.
Ryan will spend another week on Capital Hill at the end of this month speaking with leaders and staff in Congress to help explain these issues and offer better support on a true solution to the issues at hand.
Data privacy laws are another topic Ryan is helping D.C. better understand. Lawmakers need to understand how daunting it could be for small business owners that will be forced to keep track of multiple data privacy laws passed by individual states, as opposed to one federal law that would be upheld across the country.
Reach out to Ryan if you want to be part of the conversation.