I’ve encountered router issues quite a few times on my travels in Logan and Champaign County, so I found this article from mashable.com to help you identify the best place in your house to locate your router.
Original post located here: http://mashable.com/2015/03/25/electromagnetic-radiation-router/
Electromagnetic radiation — it might sound like something that you'd be better off avoiding, but electromagnetic waves of various kinds underpin our senses and how we interact with the world — from the light emissions through which your eyes perceive these words, to the microwaves that carry the Wi-Fi signal to your laptop or phone on which you're reading it.
More or less every form of modern communication is carried by electromagnetic waves. They whisk through the antenna on your car, travel through walls whenever you need to make a phone call inside, yet also inexplicably reflect from seemingly nothing in the Earth's upper atmosphere.
This happens because the atmosphere becomes a plasma at high altitudes — a state of matter where atoms split apart and electrons are no longer bound to their parent nuclei. Plasmas have interesting properties, as they react very strongly to electromagnetic fields. In this case usefully: at low enough frequencies it becomes possible to bounce radio signals around the world, extending their range.
It's the interesting interactions between high-powered electromagnetic waves and plasmas that my research group and I study. The most intense electromagnetic waves in the world are found in the form of high-power laser pulses. The UK hosts some of the most powerful laser systems in rural Oxfordshire, and the same idea of using electromagnetic waves to accelerate particles is used at the Large Hadron Collider in CERN.
It's all in the maths We can accurately predict the interactions of intense electromagnetic waves and plasmas, as the underlying physical processes are governed by Maxwell's equations — one of the triumphs of 19th century physics that united electric and magnetic fields and demonstrated that light is a form of electromagnetic wave.
Solving Maxwell's equations by hand can be tortuous, but it transpires that a clever algorithminvented in the 1960s and rediscovered since makes the exercise relatively simple given a sufficiently powerful computer.
Armed with the knowledge of Maxwell's equations and how to solve them, I recently turned my attention to a much simpler but more widespread problem, that of how to simulate and therefore improve the Wi-Fi reception in my flat. While "sufficiently powerful" in an academic sense often means supercomputers with tens of thousands of processors running in parallel, in this case, the sufficiently powerful computer required to run the program turned out to be a smartphone.
For this trick you will need one Maxwell The electromagnetic radiation emanating from the antenna in your wireless router is caused by a small current oscillating at 2.4GHz (2.4 billion times per second). In my model I introduced a current like this and allowed it to oscillate, and Maxwell's equations dictated how the resulting electromagnetic waves flow. By mapping in the actual locations of the walls in my flat, I was able to produce a map of the Wi-Fi signal strength which varied as I moved the virtual router.
The first lesson is clear, if obvious: Wi-Fi signals travels much more easily through free space than walls, so the ideal router position has line-of-sight to where you'll be using it.
Sometimes it appears that the waves have stopped changing, and instead flicker in the same places. This is the phenomenon of a standing wave, where Wi-Fi reflections overlap and cancel each other out. These dark spots on the map (or "not spots") indicate a low Wi-Fi signal, and are separated by several centimetres. Recently, a fellow enthusiast managed to map this phenomenon in three dimensions, as explained in this video.
So the second lesson is less obvious and more interesting: if reception is poor in a particular position, even a slight change of the router's position may produce significant improvement in signal strength, as any signal dark spots will also move.
101 uses for electromagnetic waves After publishing my findings I was struck by the number of people eager to perform simulations of their own. Ever eager to spread the gospel of electromagnetism, I bundled the simulation into an Android app to provide others with a simulated electromagnetic wave-based solution to a common modern problem: where's the best place for my Wi-Fi router?
Assuming few would be interested, I was surprised when news spread via social media and the several thousand copies of the app sold over the course of a few hours.
Sales have gradually dwindled but the message remains clear: not only are electromagnetic waves fascinating, mathematically elegant and supremely useful, they can make your life easier, your internet connection stronger, and even make you a bit of money too.
As one of the most popular channels to find an audience, marketing on social media sites can transform a small business from unknown to an empire overnight.
Although marketing over social media might seem simple and straightforward, there are certain techniques and strategies that can optimize business success if followed. Here are three tips to get you started:
1. Who Is Your Audience?
With multiple social media avenues such as Facebook, LinkedIn, Twitter, Instagram, Vine and YouTube, businesses should not look to infiltrate every social media site. Rather, businesses should pick a few to master in order to achieve small business success.
First and foremost, determine who your target audience is. Certain social demographics will be far more valuable to you than others, thus finding which sites will reach people likely to find your business useful will be beneficial to your business. Additionally, keep in mind social sites that work easily on mobile phones and tablets, for most social media interaction is over portable wireless devices.
According to Heather Wied, Pubsoft Director of Marketing, “This is something that gets lost in small business strategy. You want to be on all the different networks because you want the most exposure, but you should focus your efforts and use networks where your customers are.”
For example, businesses looking to reach millennials should focus their efforts into Instagram and Stumbleupon, while a business wanting to reach professionals or B2B should consider LinkedIn.
2. Choose Networks That Interest YouSocial media marketing can be time consuming. In order to gain traffic from online sites, it is important to be consistent. For those who dislike a certain site, such as Pinterest or Facebook, chances are you won’t be as likely to pin consistently or update your page as often.
Certain social media sites are easier to use than others and attract more traffic than others. Find the ones that interest you or your marketing team, and harness your energy into those few sites. Understanding how a social media site works in terms of marketing can be a hassle. So, if you have little interest in actually being on the site, skip it, and find a site that works best for you.
3. Time And EnergyMarketing on social media takes time. To effectively market over social media sites, companies need to be strategic in their process. In order to gain the most success from your online efforts, you need to be marketing during prime time hot spot hours applicable to each site.
Posting your social media updates at the right times is key to improving your presence on any social network. With each site, optimal marketing times vary. However, a good rule of thumb is to market consistently and during peak hours such as early in the morning and in the evening when most people are most likely to check their profiles.
Social media can effectively promote your business. Find a schedule and rhythm that works well for your company and begin your marketing strategy.
Original Post from bigmarketingsmallbusiness.com
Content is the foundation of digital marketing success, no matter the channel on which that content appears. Content determines the businesses social media fans and followers choose to associate with, how visitors choose to engage with your website, and for which keywords search engines find your site relevant.
If you're like most small business owners, you probably have no trouble talking to friends, relatives, business partners, and prospective customers about your business: the kinds of people you help, the pride you take in your work, what customers value about your business, and so on.
But it's tough to find time to write about your business. It can be a struggle to find the exact right words to describe your business to the World Wide Web.
Fear not! Your website content doesn't need to be perfect. In fact, it will appear more authentic to your customers—and probably be more useful to them—if it isn't filled with refined marketing language, and actually answers their questions about your company's products or services.
With that in mind, here are some ideas to get you started with creating content:
What are the top things users look for?
Google and Bing both provide a very simple method for researching the key phrases that your prospective customers are interested in: Simply visit either search engine's homepage and perform a search. Prior to hitting "return" on your keyboard, take a look at the list of terms related to the one you typed in. These are generally the most popular words or phrases related to what you typed. Make a list of these terms and be sure to target a page on your website about each one. Repeat this process several times to develop a comprehensive list of subjects to start your content process.
Research keywords using Google Trends
Google Trends can provide you with a few more specifics around the relative search volume of each key phrase that Google or Bing suggests. You can even zoom in to your specific geographic area to see just how popular certain phrases are in your state, metro area, or in some cases even your city. Google will also suggest even more key phrases related to these phrases next to the geographic overlay, so don't ignore these.
What are the top questions your customers ask you?
This is a great tip from Aaron Weiche of Spyder Trap Marketing. If customers are asking you the same questions over and over again offline, they probably have the same questions online as well—and may even type these questions directly into a search engine. Each of your top questions should have a full page devoted to it to maximize your ranking potential for each question.
What's unique about the areas you serve?
From an SEO standpoint, it's a best practice to create a page for each town, county, or region that you serve. For example, if you're a suburban plumber looking for business in the major city in your metro area, you could talk about the history of the sewage and water system of that market on its own page, highlight subdivisions or condo buildings that have a higher incidence of plumbing issues, or list lawsuits that have occurred over faulty pipes in that market. The more local the "scent" of a given page, the more likely Google and Bing are to rank that page.
Case studies of previous projects
You can also start a little bit closer to home, so to speak, and feature projects you've worked on in a particular market. Be as explicit as you can about the services you performed, or how your products helped the customers achieve their goals. Case studies are one of the things that make your business unique, so stay away from using canned marketing-speak, and focus on telling stories that will help future customers relate to previous ones.
Customer interviews and transcriptions
The best way to help future customers relate to previous customers is through video interviews and testimonials. In the era of smartphones, it's super-simple to film and upload video interviews to YouTube and embed them on your website. The personality of your clients and customers will really shine through the video. Make sure you include a text transcript of your conversation below the video so that you get keyword "credit" from the search engines also.
Original post from Moz.com
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