BERRY DIGITAL SOLUTIONS LLC
  • Home
  • Our Story
  • What We Do
    • Website Development
    • Social Media Services
    • Paid Advertising
    • Content Creation
  • Blog
  • Contact Us
Berry Digital Solutions Blog Team

3 Tips to Creating a Killer Social Media Marketing Strategy

3/15/2015

Comments

 

As one of the most popular channels to find an audience, marketing on social media sites can transform a small business from unknown to an empire overnight.

Although marketing over social media might seem simple and straightforward, there are certain techniques and strategies that can optimize business success if followed. Here are three tips to get you started:

1. Who Is Your Audience?

With multiple social media avenues such as Facebook, LinkedIn, Twitter, Instagram, Vine and YouTube, businesses should not look to infiltrate every social media site. Rather, businesses should pick a few to master in order to achieve small business success.

First and foremost, determine who your target audience is. Certain social demographics will be far more valuable to you than others, thus finding which sites will reach people likely to find your business useful will be beneficial to your business. Additionally, keep in mind social sites that work easily on mobile phones and tablets, for most social media interaction is over portable wireless devices.

According to Heather Wied, Pubsoft Director of Marketing, “This is something that gets lost in small business strategy. You want to be on all the different networks because you want the most exposure, but you should focus your efforts and use networks where your customers are.”

For example, businesses looking to reach millennials should focus their efforts into Instagram and Stumbleupon, while a business wanting to reach professionals or B2B should consider LinkedIn.

2. Choose Networks That Interest YouSocial media marketing can be time consuming. In order to gain traffic from online sites, it is important to be consistent. For those who dislike a certain site, such as Pinterest or Facebook, chances are you won’t be as likely to pin consistently or update your page as often.

Certain social media sites are easier to use than others and attract more traffic than others. Find the ones that interest you or your marketing team, and harness your energy into those few sites. Understanding how a social media site works in terms of marketing can be a hassle. So, if you have little interest in actually being on the site, skip it, and find a site that works best for you.

3. Time And EnergyMarketing on social media takes time. To effectively market over social media sites, companies need to be strategic in their process. In order to gain the most success from your online efforts, you need to be marketing during prime time hot spot hours applicable to each site.

Posting your social media updates at the right times is key to improving your presence on any social network. With each site, optimal marketing times vary. However, a good rule of thumb is to market consistently and during peak hours such as early in the morning and in the evening when most people are most likely to check their profiles.

Social media can effectively promote your business. Find a schedule and rhythm that works well for your company and begin your marketing strategy.

Original Post from bigmarketingsmallbusiness.com
Comments
    Picture
    Contact Us!

    Archives

    February 2023
    December 2022
    August 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    July 2020
    June 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    August 2019
    July 2019
    June 2019
    May 2019
    January 2019
    December 2018
    October 2018
    July 2018
    December 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015

    Free Website Consultations

    Categories

    All
    Accessibility
    ADA Compliance
    Antivirus Protection
    Berry Digital Team
    Brand Development
    Client Spotlight
    Community Stories
    Computer Repair
    Cybersecurity
    Data Protection
    Digital Marketing
    #DreamTeam
    ECommerce Sites
    Facebook Marketing
    Google AdWords
    Graphic Design
    Happy Webiversary!
    IPads
    IT Support
    Local Advertising
    Networking
    Phone Repair
    Podcast
    SEO
    #ShopLocal
    Small Business Solutions
    Social Media
    Tablet Repair
    Videography
    Web Design
    Website Consultation
    Website Launch!
    Your Hometown Techs
    YouTube Advertising

    RSS Feed

    Local Website Design
Picture
Berry Digital Solutions LLC
​113 N. Main St.
​Urbana, OH 43078
937-404-1050
  • Home
  • Our Story
  • What We Do
    • Website Development
    • Social Media Services
    • Paid Advertising
    • Content Creation
  • Blog
  • Contact Us