During 2020 we saw an increase in newly opened small businesses locally and nationally. Many people found themselves out of work and recent business closures created openings in the market. This pushed some people to follow their passion, become their own boss, and start their own business. Starting a business comes with many obstacles, but there are plenty of people to help connect all the dots.
One of our strengths at Berry Digital Solutions is helping new businesses understand and start their marketing efforts. Marketing is a huge part of business, no matter the industry. It goes far beyond just a logo, website, printed collateral, running ads, etc. Before a new business can even begin the processes of marketing, there are certain foundations that must be laid.
Before a brand can be recognizable to others, it needs to be developed by the business owners to reflect what they are trying to achieve. Branding not only includes everything from colors, logo, uniforms, website and all other visual collateral, but also is the way a business talk to customers, their management style, and even how they speak on social media. All of these pieces will help when trying to complete each of the next steps.
Learning the intended market is the first step to successfully targeting it. What size the market is, what local competition there is, the range of prices in the market, and any other defining characteristics help create an entire picture of the market each business will be trying to capture. Learning this information will help define keywords in online advertising, learn the appropriate places to spend a marketing budget, and set attainable goals for business.
Choosing Marketing Avenues
Once the market is defined, it is time to figure out where they spend their time. Learning what social media platforms, websites, publications, and types of entertainment an audience uses is a good first step when building a successful marketing plan. Not all audiences are found on all platforms and marketing too broadly can waste precious time and resources.
Settings Goals and Budgets
When creating content, it is good to have an initial budget. Be prepared to spend more during the initial startup phase and then spending between three and five percent of annual turnover on marketing moving forward. As content begins to be created and shared it is good to find a way to track if the marketing efforts put in place are working. Goals that are set should be attainable, specific, and time-based. Once the goals are set make sure they are shared with anyone on the team that can help make them happen.
We hope this brief list of marketing basics can help new businesses obtain their goals. We are here to help every new business learn more about marketing and how it can help them grow. Feel free to reach out for a consultation at: www.berrydigitalsolutions.com/contact-us.html
By Chelsea Bray: Elle A. Design
"You have thousands of people at your fingertips. And business networking within your community or your brand is a way to reach so many more you may not have reached before."
Here are a few benefits of business networking on social media:
It is no secret that we are avid #ShopLocal supporters.
So we thought, what better way to showcase our love for our fellow entrepreneurs than to share our absolute favorite hometown spots to shop steps away from our location #OnTheSquare and beyond!
Find unique holiday gifts or add some local flavor to your gift certificate game this Christmas season.
Here is our EXCLUSIVE "Ryan & Chris Approved" family favorites:
Have you rented a booth for the Champaign County Fair but don't now what to do when you get there? Or are you looking for a way to be represented without attending? The fair can be an awesome place to reach a large audience but when you're competing with other businesses it's important to standout! If you aren't sure where to start, we'd love to help you! Can't attend? No problem, we've got you covered! Let us advertise for you using one of our We Spend Local screens at the fair! Make sure your marketing strategy includes the fair! If the words "marketing strategy" has you stressed, let us handle the guess work & get you to where you want to be!
Do you feel like your marketing dollars are being wasted year after year and find it difficult to know if your marketing strategies are effective? Business owners are often overwhelmed by the ever expanding world of digital marketing and it can be frustrating to wonder whether or not your hard earned dollars are making an impact. Your website should be the most powerful marketing tool you possess, with the potential to take your business to the next level. Using localized SEO services, constant site reviews and campaigns designed to drive traffic to your website, you can be confident that your small business will be ready to compete with big business. Not all websites are created equal and we want to help yours succeed! If your website isn't working for you or the world of digital marketing drives you crazy, let us at Berry Digital Solutions manage your digital world while you focus on your business. We'd love to buy you a coffee and learn more about your business and how we can support you.
Mama always said, “Life is like a box of chocolates…you never know what you’re gonna get.”
Actually, that’s a pretty terrible life lesson from ol’ Forrest, Forrest Gump because a lot of boxes of chocolates have a key included, usually somewhere in the box, that guides you to exactly what you’re gonna get. (And if you can’t find the key, we live in a digital world now. Google it and you should have an answer in less than a second.)
So instead here are some words of wisdom from a woman that raised the man behind
Berry Digital Solutions, Ryan's mom, Becky:
“You can do anything in this world that you want to.”
“Do it while you are young, you have the rest of your life to be bored.”
“If you can dream it, you can do it.”
“Always reward yourself for accomplishing your goals.”
Happy Mother's Day from Berry Digital Solutions!
Ryan and Erika welcomed a new baby boy in March of 2018, making their hearts and home beautifully full. Chris and Jessica, along with their two boys, purchased a home in West Liberty. Chris ended 2018 with an emergency back surgery. He is such a valuable partner who has continued to provide superior service to our clients, even with his limited mobility. We are hoping Chris rests his body and heals quickly in the new year.
In 2019, Berry Digital Solutions will continue to find new, creative ways for clients to connect with their target audience. We are planning to implement new marketing technologies, such as: video, social media, Google AdWords, and YouTube advertising. Our biggest assets are our local small business partners. We are proud to partner with individuals who are experts in their field, and are excited to pass their expertise along to our clients.
As you reflect and plan, think about how you want to grow your business this new year. In addition to website services, we provide: social media advertising, Google AdWords advertising, 3-D virtual tours, photography, videography, graphic design, local screen advertising, computer repair and more!
Ryan ended 2018 with #CoffeeWithRyan and has begun 2019 with #WaterWithRyan. We're only kidding, but you don't have to love coffee to meet with Ryan to put together a plan for your small business this year!
Keep Up With Events at GloriaTheatre.com
We get approached with great ideas all of the time. Every once in awhile, one of these great ideas really energizes us because it's something that can completely transform and reunite our community. This is one of those ideas.
We are extremely proud to be a part of The GrandWorks Foundation's efforts to revitalize the Gloria Theatre. Both Chris and Ryan have amazing childhood memories of visiting the theater, and the thought of returning to the Gloria with our own young families is why we do what we do in our hometown. The GrandWorks Foundation and a great group of volunteers are just as excited to rejuvenate those memories and nostalgic feelings in our community.
With so many exciting events going on at the Gloria, it can be hard to keep up, but with a beautiful new mobile-friendly site from Berry Digital Solutions, LLC, that will no longer be a problem. The Gloria and GrandWorks Foundation have also utilized Berry Digital Solutions to help create a strong social media presence that allows the community to engage in these events and give feedback in real time.
Do yourself a favor and attend an upcoming event at the Gloria Theatre. Experience a rare show, blockbuster movie, or musical in your own backyard in a small rural town. Or rent out the theater for your next fun event. Accomplish all of this by visiting www.GloriaTheatre.com and following the Facebook Page.
Each year, we like to spotlight unique holiday gift ideas at some of our favorite small, local businesses. As small business owners ourselves, we understand the importance of shopping local.
When you purchase from a local business, you aren't paying for another grand vacation, new car, or summer house for a large company CEO. You're purchasing from your friends and neighbors who will use that money to purchase soccer cleats for their kids or groceries for their families. Of every $100 spent at big businesses, $42 stays in your community. Of every $100 spent LOCALLY, $89 stays in your community, and ZERO dollars stay in your community when you shop online. YOU have the power to make a difference, and there's no better time to make a difference in your community than during the holiday season!
In 2016, we're once again challenging our community to SPEND LOCAL during the holidays. To assist with our challenge, each day in the month of December, we'll highlight one of our favorite local spots to #ShopLocal. We'll feature some familiar favorites, some newcomers and some businesses that many local folks never knew were options to #ShopLocal.
If you would like to see your local business featured, let us know!
Check our blog regularly this month and be sure to LIKE and FOLLOW our FACEBOOK PAGE to receive regular reminders to #ShopLocal in your Facebook feed.
Are you taking advantage of Facebook marketing for your small business? Whether you're a new small business owner or an established business in the community, you should have a well-defined presence on the world's largest social media home (over 1 billion users and counting!).
In our conversations with local business owners, we hear two excuses more than any other when it comes to their lack of social media presence.
1) "I don't have the time to mess with that."
2) "I don't know how to create a page because I'm not a big social media person."
Those are the perfect reasons to utilize Berry Digital Solutions to help establish and/or manage your social media presence.
Through Champaign County Chamber of Commerce events, we met Laura and learned of her husband Humberto's dream to start a food truck. As big fans of local entrepreneurs (and food delivered in truck-form), we loved receiving our regular updates from Laura about how Humberto's new business venture was coming along.
At a summer Chamber event, Laura finally broke the great news! Humberto's food truck was finally finished! He was ready to hit the road to provide Champaign and Logan Countians with the best Mexican food they've ever tasted.
That's when it dawned on Laura and Humberto. Old-fashioned word-of-mouth wasn't enough to help inform the masses about this wonderful new food opportunity in our community. They needed word-of-mouth on steroids, which is how we often affectionately refer to Facebook.
About a month ago, Laura and Humberto welcomed us into their West Liberty home. They shared Humberto's story, his dream and eventually, we got around to talking Facebook. Laura and Humberto had personal pages, but as new entrepreneurs, they had no experience establishing a business' presence on Facebook.
Chris took lots and lots of notes during that meeting, and he left with all the information he needed to establish a new Facebook home for Humberto and Laura to communicate with fans, customers and other local businesses. The next day, the page was created, but our job was far from finished.
Next, we needed to grow the pages' following. Invitations were sent. Other well-established Facebook pages (managed by Berry Digital Solutions) shared the great news and introduced The Flying Pepper Food Truck to the community.
Meanwhile, Laura and Humberto were armed with helpful tips and tricks so that they could continue growing and managing their Facebook following. Berry Digital Solutions even boosted a post that reached several thousand local Facebook users in a couple of days, gaining another 150 likes, 60 shares and countless positive vibes for the start of business. Within a couple of weeks of contacting Berry Digital Solutions, The Flying Pepper Food Truck had over 300 loyal Facebook followers and over 10,000 local impressions...all for less than $200.
So if you're unsure how to get your local business started on Facebook, give us a call. And if you're a small business owner who's ever thought or said, "I don't have time for social media," give us a call and talk to us about our monthly social media marketing plans.
We love promoting local entrepreneurs and small businesses! Speaking of which...if you haven't already, LIKE The Flying Pepper Food Truck on Facebook and follow Humberto's dream of bringing his amazing authentic Mexican food to our community! Burritos, tacos, queso, tamales and more! He also caters!