What Networking Can Do For You

Social media has paved a whole new way to networking. Sites like Facebook and Instagram are extraordinary tools for expanding your touch to potential clients. But one thing we think a lot of small business owners miss out on is the opportunity to network with each other.
 
"Social media is an incredible place to build a network and a following," says Oak & Ivy Social Media Solutions Consultant Elisabeth Gelhar, who advises business owners on social media marketing and brand development.

Ryan and Erika networking at the Logan County Chamber of Commerce's Night of Stars

"You have thousands of people at your fingertips. And business networking within your community or your brand is a way to reach so many more you may not have reached before."

Here are a few benefits of business networking on social media:

1. Connecting
That old saying “It’s not WHAT you know, but WHO you know,” is very true when it comes to business. Reliable sources of relevant connections within your network can be invaluable. These connections can offer advice, insight and help incentivize your own offers.
 
2. Growing Connections
It’s not just about who you are networking with directly. That direct contact will already have their own network that you may be able to tap into as well. Find out if the person you are networking with knows who you want to know.
 
3. Developing New Opportunities
Networking opens opportunities like new leads, speaking engagements, business sales, joint ventures… the list goes on and on with the more people you add to your network. And these new opportunities offer a great way to tag a business to increase your reach and theirs, and pass the information on to a whole new network.
 
4. Connections Can Help Tell Your Story
Hearing your message from another reputable voice can be a powerful multiplier. Word of mouth is a valuable tool in the virtual world too. Having other business owners on your side to help tell that story can make a much most lasting impact. Just sharing your business' name with a whole new set of followers can help your own audience grow. Just be sure to return the favor, and make sure it's a brand association that benefits your brand.
 
Berry Digital Solutions takes great pride in our local network. We aim to build amazing business relationships in our community. Supporting fellow small businesses is our business, so we always jump at an opportunity to grow our network and show our #ShopLocal support!

There's always more room in our local network! If you would like to learn more tools to implement an effective digital networking strategy, we know just the right people who can help!

Don't delay, contact Berry Digital Solutions today!