BERRY DIGITAL SOLUTIONS LLC
  • Home
  • What We Do
    • Website Development
    • Social Media Services
    • Content Creation
    • Drive Website Traffic
  • Our Story
  • Blog
  • Contact Us

Illuminate Your Success

Since 2013, we've helped over 200 local businesses elevate their online presence.

Unlocking Success: The Power of Brainstorming

6/7/2023

Comments

 
Picture
In today's competitive business landscape, small businesses are constantly looking for innovative ways to gain a competitive edge. One powerful strategy that can offer immense value to small businesses is the act of brainstorming with an outside marketing agency like Berry Digital Solutions. So what are the benefits and advantages of collaborating with an external marketing agency and how it can positively impact your digital marketing efforts? Let's explore  more below!

Fresh Perspectives and Diverse Expertise
When you collaborate with an marketing agency, you gain access to fresh perspectives and diverse expertise. They may bring a different set of experiences, skills, and knowledge to the table, allowing for a broader range of ideas and insights. This diversity can inject new life into your brainstorming sessions, leading to more creative and innovative marketing strategies for your small business.

Unbiased and Objective Feedback
As a small business owner, it's easy to become emotionally invested in your ideas and strategies. This emotional attachment can sometimes cloud your judgment and prevent you from seeing potential flaws or alternative approaches. By involving an outside marketing agency in your brainstorming sessions, you can benefit from their unbiased and objective feedback. They can offer valuable insights, challenge assumptions, and provide constructive criticism that can help refine your ideas and enhance your marketing strategies.

Industry Trends and Best Practices
Digital marketing is a rapidly evolving field, and it can be challenging for small businesses to keep up with the latest trends and best practices. An outside agency who specializes in digital marketing can bring valuable industry knowledge and insights to your brainstorming sessions. They can help you stay abreast of emerging trends, identify opportunities, and implement cutting-edge strategies that align with your business goals. This collaboration ensures that your digital marketing efforts are up to date and relevant in today's dynamic online landscape.

Expanded Network and Resources
Collaborating with an outside agency expands your network and resources. They may have connections to industry experts, influencers, or complementary businesses that can support your marketing initiatives. This network can open doors to new partnerships, collaborations, and promotional opportunities, ultimately driving more traffic to your website and increasing your brand visibility.

Enhanced Problem-Solving and Decision Making
Brainstorming with an outside agency can significantly enhance problem-solving and decision-making processes for your small business. The collaborative environment encourages active discussion, diverse viewpoints, and the exploration of various alternatives. Through this collective effort, you can identify potential roadblocks, uncover innovative solutions, and make informed decisions that align with your business objectives. This approach increases the likelihood of implementing successful digital marketing strategies that generate tangible results.

Brainstorming with a digital marketing agency like Berry Digital Solutions can offer tremendous value to your small business in terms of fresh perspectives, unbiased feedback, industry insights, expanded networks, and improved problem-solving. By leveraging the expertise and collaborative energy of an external marketing expert, you can enhance your digital marketing efforts and propel your small business to new heights of success. Embrace the power of collaboration and unlock the full potential of your marketing strategies with one of our FREE brainstorming sessions, click here to schedule today. 
Comments

Drive Traffic to Your Website: Effective Strategies for Digital Marketing Success

4/24/2023

 
Picture
In today's digital age, having a website is no longer enough. With so many businesses competing for online visibility, it's important to find effective ways to drive traffic to your website. There are many ways to drive traffic to your website, so lets take a look at these options, and how to navigate the right solutions for your business.

Google Ads
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to place ads on Google's search engine results pages (SERPs). With Google Ads, businesses can target specific keywords, demographics, and locations to reach their ideal audience. By using Google Ads, businesses can increase their online visibility and drive more traffic to their website.

Social Media Ads
Social Media Ads are another type of PPC advertising that can be used to drive traffic to your website. Platforms like Facebook, Instagram, and LinkedIn allow businesses to place ads that target specific demographics, interests, and behaviors. By using Social Media Ads, businesses can reach their target audience where they spend their time online, and drive more traffic to their website. This can be done through Boosted Posts or Paid Ads. 

Search Engine Optimization (SEO)
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). By improving your website's SEO, you can increase its visibility on search engines like Google, which can drive more traffic to your site. SEO involves a combination of on-page and off-page optimization tactics such as keyword research, content optimization, link building, and more.

Content Marketing
Content marketing involves creating and sharing valuable content that's designed to attract and retain your target audience. By providing valuable content, you can attract more visitors to your website and keep them coming back for more. Content marketing can include blog posts, videos, infographics, social media posts, and more.

Email Marketing
Email marketing involves sending promotional emails to your subscribers to promote your products or services. By building an email list and sending targeted emails, you can drive traffic to your website and increase conversions. Email marketing can be an effective way to keep your audience engaged and informed about your business.

While these options can be effective for driving traffic to your website, it can be overwhelming for business owners to navigate the world of digital marketing alone. That's where the Berry Digital Solution's team comes in. We can help you navigate the various digital marketing options and tailor a strategy that's right for your business. Let's work together to identify your target audience, develop a marketing plan, execute your marketing plan, and track your results.

Driving traffic to your website requires a multi-faceted approach. By combining Google Ads, Social Media Ads, SEO, content marketing, and email marketing, you can attract more visitors to your website and increase your online visibility. However, it's important to remember that digital marketing can be complex and overwhelming, especially for business owners who are already juggling multiple responsibilities. We can help you navigate the world of digital marketing and create a strategy that works for your business.   Learn more and let us help you simplify the process.

Ryan Continues To Fight For Small Businesses In D.C.

4/13/2023

Comments

 
Ryan Berry Small Business with Google in Washington DC
Berry Digital Solutions' Ryan Berry continues to work closely with Google to help Congress better understand proposed legislation on small businesses across the country.

Congress has recently turned a strong focus towards technology-driven corporations Amazon, Google, Twitter, Microsoft, Apple, Facebook and others with a goal of breaking these large organizations into many smaller businesses. The concept of breaking up large corporations to create a more competitive market can make sense in some industries, but lawmakers are missing the huge negative impact a forced technology break up would have on small business owners.

Most small businesses have come to rely on digital products and services to operate and promote their businesses. Many of these products and services, such as Gmail, Google Business Listings, Google Maps, and more, are available at no cost to small businesses. If corporations are forced to separate these products out, they would have to charge small business owners for the products and services in order to maintain them. In addition, many of these free services rely on each other to work properly. For example, Google Maps presents your business address by verifying it in a Google Business listing. A small business owner that maintains its Google Business listing doesn't have to worry about it's web presence across several platforms that utilize the Google Business listing. If those divisions of Google are forced to break apart, small business owners will be forced to carry the financial burden, as well as the burden of managing many different accounts, turning 1 task in several every time they need to make a change.

Ryan will spend another week on Capital Hill at the end of this month speaking with leaders and staff in Congress to help explain these issues and offer better support on a true solution to the issues at hand.

Data privacy laws are another topic Ryan is helping D.C. better understand. Lawmakers need to understand how daunting it could be for small business owners that will be forced to keep track of multiple data privacy laws passed by individual states, as opposed to one federal law that would be upheld across the country.

Reach out to Ryan if you want to be part of the conversation. 
Comments

Website updates & their impact on your business

3/28/2023

Comments

 
Picture
In today's digital age, having a website for your business is essential. It acts as your digital storefront and is often the first point of contact between you and your potential customers. However, having a website is not enough. To stay ahead of the competition, you need to keep it updated on a regular basis.  So why does it matter? Let us tell you more about the importance of updating your website and how it can benefit your business.
  1. Improves User Experience
Your website is a reflection of your business. If it looks outdated or has old information, it can leave a negative impression on your visitors. Regularly updating your website with fresh content, new images, and up-to-date information will help improve the user experience. It will also make your website more engaging and encourage visitors to stay longer and explore more pages.

         2.    Boosts Search Engine Ranking
Search engines love fresh and relevant content. Updating your website on  regular basis with new content, such as blog posts, articles, or news updates, can help improve your search engine ranking. This means that your website will appear higher in search engine results pages (SERPs) for relevant keywords, making it easier for potential customers to find you.

      3.   Increases Website Traffic
Updating your website with new content can also help drive more traffic to your website. By creating quality content that is useful and relevant to your target audience, you can attract more visitors to your website. This, in turn, can lead to more leads and conversions.

      4.   Builds Credibility and Trust
When your website is updated regularly, it shows that your business is active and engaged with its audience. It also demonstrates that you are knowledgeable and up-to-date in your industry. This can help build credibility and trust with your visitors, which is important for converting them into customers.

     5.   Keeps Your Website Secure
Regularly updating your website can also help keep it secure. Website security is essential, especially if you collect personal information from your visitors, such as names, email addresses, or payment information. Updating your website's software and plugins can help patch any vulnerabilities and keep your website safe from hackers and cyber attacks.

Updating your website on a regular basis is essential for your business's success. It not only improves the user experience but also boosts your search engine ranking, increases website traffic, builds credibility and trust, and keeps your website secure. So, make sure to allocate time and resources to updating your website, and you'll see the benefits in no time! Berry Digital Solutions clients, make sure to use our Updates Desk  for any of your website update needs. If you're still dealing with an average website company, reach out to us  learn  what makes us different.  #NotYourAverageWebsiteCompany
Comments

Why You Should Hire a Local Marketing Agency

4/13/2021

 
Picture
So many local businesses spend time tackling their own marketing in an effort to try to save money, but you have likely learned the time and energy spent on marketing is not for the faint of heart. If you are ready to step aside and let a professional take the reins, your business may be ready to take that next step in its marketing journey and pass the torch to an agency. The next step is deciding if going with a local agency makes sense for your business. Here are some benefits of going with a local marketing agency and what we think you can gain from taking this next step.
 
Proximity and Convenience
This is one of the biggest benefits of going local. You never have to coordinate time zones to schedule a meeting, feel like you are being brushed off, or simply just can’t track down the person that is in charge of your account. Having someone local makes it easy to schedule face to face meetings, quick phone calls, or spend a full day brainstorming strategy together.
 
Local Reviews
When deciding to go local, you can lean on reviews from other local businesses that use the same marketing agency. If you are inspired by their success and they have good things to say, you will be at ease knowing you can trust them with your business as well. Word of mouth is a great way to find out if a marketing agency would be a good fit for you, which is not something you are going to find if you are looking at a long-distance agency.
 
Community Connections
Oftentimes the people working local also live local. This gives them great pride and insight into the community and what it is like to live and work there. Locals will already know of happenings in town at different businesses and can work to help elevate your message. Working with an agency in proximity can potentially help you coordinate collaboration projects with other local businesses. This will give you even more community connections, making your town a destination people want to be.
 
Grow Together
As your business grows, so will the marketing agency you have hired. As they help you grow by making your marketing stronger, you will begin to trust them and recommend them to others, which will help both of you grow. This will not only strengthen your business but the local community as well. When everyone works together good things are going to happen!
 
By Chelsea Bray- Elle A. Design

2021 Digital Marketing Trends

2/24/2021

 
Picture
1. Personalization
Every customer wants to feel like what you offer is just for them. Some companies make this part of their overall business model, but there are easier ways you can incorporate this into your marketing. There are many ways that brands already do this including:
  • Personalized email marketing
  • Personalized shopping choices based on custom quizzes
  • Giving customers ways to personalize their account or app
  • Showing customers personalized videos

2. Video Marketing
It should come as no surprise that short format videos are more popular than ever. With platforms like TikTok, Instagram Stories, and Facebook Stories leading the way, these short form videos give your brand personality. Here are a few benefits behind creating video content:
  • Customers are more likely to share a video vs a photo
  • It makes people more confident in your products when buying online
  • Your website will drive more organic traffic just by having videos
  • You can use the transcription from the video as a blog post

3. Social Messaging Apps
Having a chat service that anyone can access, and have direct contact with your business, is something everyone should consider. People trust a business they can contact quickly and receive accurate information from. Here are some reasons to consider adding this to your list of marketing resources this year:
  • 10 Billion messages are sent between businesses and customers on Facebook Messenger every month
  • More people are living mostly online these days, so they communicate there as well
  • You can add a personal touch to these messages which strengthens trust
  • You can provide direct support and assistance when possible

4. Shoppable Posts
Scrolling through Instagram and finding an ad that not only targets your interests, but is also easily shoppable, is the best of both worlds. Without having to leave the app, customers can buy your products. Here are some ways the newest trend of shoppable posts might help your business:
  • Strong call to actions on your social media posts
  • Reduces the risk of customers abandoning their purchase because they don’t have to leave the app
  • Trackable analytics showing what kinds of products your customers like
  • Attracting new customers organically
​
5. Virtual Events
Since 2020, the world and the way we hold events has been forever changed. Now that people have experienced virtual events, more people are open to the idea of attending them. Here are some reasons why a virtual event might make more sense for your company than an in-person event:
  • There is no limit on the number of people that can attend
  • You can attract new guests that may not be able to attend in-person events
  • Guests are still looking for interactive events, but are staying cautious
  • Saving money on traveling and renting a space for an event
 
Try including one or more of these tactics in your 2021 marketing efforts and see how your customers respond. Thinking outside of the box is a great way to be noticed in a space that is overwhelmed with content. What other creative ways are you going to market yourself this year? 

By Chelsea Bray: Elle A. Design

I Am Starting a New Business – Where Do I Begin with My Marketing Efforts?

2/3/2021

 
Picture
During 2020 we saw an increase in newly opened small businesses locally and nationally. Many people found themselves out of work and recent business closures created openings in the market. This pushed some people to follow their passion, become their own boss, and start their own business. Starting a business comes with many obstacles, but there are plenty of people to help connect all the dots.
 
One of our strengths at Berry Digital Solutions is helping new businesses understand and start their marketing efforts. Marketing is a huge part of business, no matter the industry. It goes far beyond just a logo, website, printed collateral, running ads, etc. Before a new business can even begin the processes of marketing, there are certain foundations that must be laid.
 
Branding
Before a brand can be recognizable to others, it needs to be developed by the business owners to reflect what they are trying to achieve. Branding not only includes everything from colors, logo, uniforms, website and all other visual collateral, but also is the way a business talk to customers, their management style, and even how they speak on social media. All of these pieces will help when trying to complete each of the next steps.
 
Market
Learning the intended market is the first step to successfully targeting it. What size the market is, what local competition there is, the range of prices in the market, and any other defining characteristics help create an entire picture of the market each business will be trying to capture. Learning this information will help define keywords in online advertising, learn the appropriate places to spend a marketing budget, and set attainable goals for business.
 
Choosing Marketing Avenues
Once the market is defined, it is time to figure out where they spend their time. Learning what social media platforms, websites, publications, and types of entertainment an audience uses is a good first step when building a successful marketing plan. Not all audiences are found on all platforms and marketing too broadly can waste precious time and resources.
 
​Settings Goals and Budgets
When creating content, it is good to have an initial budget. Be prepared to spend more during the initial startup phase and then spending between three and five percent of annual turnover on marketing moving forward. As content begins to be created and shared it is good to find a way to track if the marketing efforts put in place are working. Goals that are set should be attainable, specific, and time-based. Once the goals are set make sure they are shared with anyone on the team that can help make them happen.
 
We hope this brief list of marketing basics can help new businesses obtain their goals. We are here to help every new business learn more about marketing and how it can help them grow. Feel free to reach out for a consultation at: www.berrydigitalsolutions.com/contact-us.html

​
By Chelsea Bray: Elle A. Design

We are growing! Welcome Adam

1/22/2021

 
Picture
Picture
Picture
Berry Digital Solutions is excited to welcome Adam Moore to our team! Adam is our newest Account Manager,  helping our clients solutions to digital problems.

Adam grew up right here in Champaign County. He is a Triad Local Schools graduate and studied at none other than The Ohio State University. He returned home to begin his own family with his wife, Macie and began working with the City of Urbana. 

As a father of 3 (soon to be 4!), Adam knew the importance of improving his community and got involved quickly. He joined the Champaign County Visitors Bureau and Monument Square District and even coached football and basketball at Triad Junior High. During his time with the City of Urbana, Adam had the opportunity to connect with Berry Digital throughout the City's website development process.

He liked seeing how to connect the community digitally and when he was ready to make a career change, he knew Berry Digital was the right fit. His passion for seeing Champaign County continue to grow and develop led him to want to be apart of the change with other businesses locally. Now Adam is a vital part of our team, giving digital solutions to everyday business struggles!

What Networking Can Do For You

3/27/2020

Comments

 
Social media has paved a whole new way to networking. Sites like Facebook and Instagram are extraordinary tools for expanding your touch to potential clients. But one thing we think a lot of small business owners miss out on is the opportunity to network with each other.
 
"Social media is an incredible place to build a network and a following," says Oak & Ivy Social Media Solutions Consultant Elisabeth Gelhar, who advises business owners on social media marketing and brand development.
Berry Digital Networking Event
Ryan and Erika networking at the Logan County Chamber of Commerce's Night of Stars
"You have thousands of people at your fingertips. And business networking within your community or your brand is a way to reach so many more you may not have reached before."
Here are a few benefits of business networking on social media:

Read More
Comments

Schedule a Free Website Consultation with Us

1/13/2020

Comments

 
When was the last time you checked out your own website?
 
Often, this is something even WE overlook. We understand. In this day and age, it's easy to get caught up in the day-to-day work. Like us, that work probably has you on dozens of other sites all day long and before you realize it, a lot of time has flown by since your last check-in on your own site. It may feel it may feel like you just launched that "new" website last month, but maybe a couple years have gone by, and in the digital world, a couple of years can be a lifetime. Best practices, new trends, search optimization, and algorithms are ever-evolving and constantly changing, but try not to get too overwhelmed with it all.
 
Here are a few simple signs it may be time for a little website work:
MySpace
This site design may be familiar and soothing to you, but it is outdated and untrustworthy to your visitors.
1. Your site design resembles an old myspace page.
Site aesthetics have come a long way since the start of the interwebs, and although you may feel the comforts of navigating on a familiar platform, most of your site visitors are immediately put-off by an outdated design. You might even be keeping up with the information and content on the site, but if your site looks like it was created years ago, your visitors won't trust that the information is updated and accurate. 
We always recommend checking out a couple of competitors' sites, especially competitors that may be surging ahead of you lately. See what's working for them and put it to work for you!

Read More
Comments
<<Previous
    Picture
    Contact Us!

    Archives

    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    December 2022
    August 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    July 2020
    June 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    August 2019
    July 2019
    June 2019
    May 2019
    January 2019
    December 2018
    October 2018
    July 2018
    December 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015

    Free Website Consultations

    Categories

    All
    Accessibility
    ADA Compliance
    Antivirus Protection
    Berry Digital Team
    Brand Development
    Client Spotlight
    Community Stories
    Computer Repair
    Cybersecurity
    Data Protection
    Digital Marketing
    #DreamTeam
    ECommerce Sites
    Facebook Marketing
    Google AdWords
    Graphic Design
    Happy Webiversary!
    IPads
    IT Support
    Local Advertising
    Networking
    Phone Repair
    Podcast
    SEO
    #ShopLocal
    Small Business Solutions
    Social Media
    Tablet Repair
    Videography
    Web Design
    Website Consultation
    Website Launch!
    Your Hometown Techs
    YouTube Advertising

    RSS Feed

    Local Website Design
Berry Digital Solutions LLC logo
Berry Digital Solutions LLC
​113 N. Main St.
​Urbana, OH 43078
937-404-1050
  • Home
  • What We Do
    • Website Development
    • Social Media Services
    • Content Creation
    • Drive Website Traffic
  • Our Story
  • Blog
  • Contact Us