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  • What We Do
    • Website Development
    • Social Media Services
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    • Digital Marketing
    • Search Engine Optimization
    • Computer Services
    • Small Business Consulting
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KEEP UP WITH US!

  

2021 Digital Marketing Trends

2/24/2021

 
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1. Personalization
Every customer wants to feel like what you offer is just for them. Some companies make this part of their overall business model, but there are easier ways you can incorporate this into your marketing. There are many ways that brands already do this including:
  • Personalized email marketing
  • Personalized shopping choices based on custom quizzes
  • Giving customers ways to personalize their account or app
  • Showing customers personalized videos

2. Video Marketing
It should come as no surprise that short format videos are more popular than ever. With platforms like TikTok, Instagram Stories, and Facebook Stories leading the way, these short form videos give your brand personality. Here are a few benefits behind creating video content:
  • Customers are more likely to share a video vs a photo
  • It makes people more confident in your products when buying online
  • Your website will drive more organic traffic just by having videos
  • You can use the transcription from the video as a blog post

3. Social Messaging Apps
Having a chat service that anyone can access, and have direct contact with your business, is something everyone should consider. People trust a business they can contact quickly and receive accurate information from. Here are some reasons to consider adding this to your list of marketing resources this year:
  • 10 Billion messages are sent between businesses and customers on Facebook Messenger every month
  • More people are living mostly online these days, so they communicate there as well
  • You can add a personal touch to these messages which strengthens trust
  • You can provide direct support and assistance when possible

4. Shoppable Posts
Scrolling through Instagram and finding an ad that not only targets your interests, but is also easily shoppable, is the best of both worlds. Without having to leave the app, customers can buy your products. Here are some ways the newest trend of shoppable posts might help your business:
  • Strong call to actions on your social media posts
  • Reduces the risk of customers abandoning their purchase because they don’t have to leave the app
  • Trackable analytics showing what kinds of products your customers like
  • Attracting new customers organically
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5. Virtual Events
Since 2020, the world and the way we hold events has been forever changed. Now that people have experienced virtual events, more people are open to the idea of attending them. Here are some reasons why a virtual event might make more sense for your company than an in-person event:
  • There is no limit on the number of people that can attend
  • You can attract new guests that may not be able to attend in-person events
  • Guests are still looking for interactive events, but are staying cautious
  • Saving money on traveling and renting a space for an event
 
Try including one or more of these tactics in your 2021 marketing efforts and see how your customers respond. Thinking outside of the box is a great way to be noticed in a space that is overwhelmed with content. What other creative ways are you going to market yourself this year? 

By Chelsea Bray: Elle A. Design

I Am Starting a New Business – Where Do I Begin with My Marketing Efforts?

2/3/2021

 
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During 2020 we saw an increase in newly opened small businesses locally and nationally. Many people found themselves out of work and recent business closures created openings in the market. This pushed some people to follow their passion, become their own boss, and start their own business. Starting a business comes with many obstacles, but there are plenty of people to help connect all the dots.
 
One of our strengths at Berry Digital Solutions is helping new businesses understand and start their marketing efforts. Marketing is a huge part of business, no matter the industry. It goes far beyond just a logo, website, printed collateral, running ads, etc. Before a new business can even begin the processes of marketing, there are certain foundations that must be laid.
 
Branding
Before a brand can be recognizable to others, it needs to be developed by the business owners to reflect what they are trying to achieve. Branding not only includes everything from colors, logo, uniforms, website and all other visual collateral, but also is the way a business talk to customers, their management style, and even how they speak on social media. All of these pieces will help when trying to complete each of the next steps.
 
Market
Learning the intended market is the first step to successfully targeting it. What size the market is, what local competition there is, the range of prices in the market, and any other defining characteristics help create an entire picture of the market each business will be trying to capture. Learning this information will help define keywords in online advertising, learn the appropriate places to spend a marketing budget, and set attainable goals for business.
 
Choosing Marketing Avenues
Once the market is defined, it is time to figure out where they spend their time. Learning what social media platforms, websites, publications, and types of entertainment an audience uses is a good first step when building a successful marketing plan. Not all audiences are found on all platforms and marketing too broadly can waste precious time and resources.
 
​Settings Goals and Budgets
When creating content, it is good to have an initial budget. Be prepared to spend more during the initial startup phase and then spending between three and five percent of annual turnover on marketing moving forward. As content begins to be created and shared it is good to find a way to track if the marketing efforts put in place are working. Goals that are set should be attainable, specific, and time-based. Once the goals are set make sure they are shared with anyone on the team that can help make them happen.
 
We hope this brief list of marketing basics can help new businesses obtain their goals. We are here to help every new business learn more about marketing and how it can help them grow. Feel free to reach out for a consultation at: www.berrydigitalsolutions.com/contact-us.html

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By Chelsea Bray: Elle A. Design

We are growing! Welcome Adam

1/22/2021

 
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Berry Digital Solutions is excited to welcome Adam Moore to our team! Adam is our newest Account Manager,  helping our clients solutions to digital problems.

Adam grew up right here in Champaign County. He is a Triad Local Schools graduate and studied at none other than The Ohio State University. He returned home to begin his own family with his wife, Macie and began working with the City of Urbana. 

As a father of 3 (soon to be 4!), Adam knew the importance of improving his community and got involved quickly. He joined the Champaign County Visitors Bureau and Monument Square District and even coached football and basketball at Triad Junior High. During his time with the City of Urbana, Adam had the opportunity to connect with Berry Digital throughout the City's website development process.

He liked seeing how to connect the community digitally and when he was ready to make a career change, he knew Berry Digital was the right fit. His passion for seeing Champaign County continue to grow and develop led him to want to be apart of the change with other businesses locally. Now Adam is a vital part of our team, giving digital solutions to everyday business struggles!

What Networking Can Do For You

3/27/2020

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Social media has paved a whole new way to networking. Sites like Facebook and Instagram are extraordinary tools for expanding your touch to potential clients. But one thing we think a lot of small business owners miss out on is the opportunity to network with each other.
 
"Social media is an incredible place to build a network and a following," says Oak & Ivy Social Media Solutions Consultant Elisabeth Gelhar, who advises business owners on social media marketing and brand development.
Berry Digital Networking Event
Ryan and Erika networking at the Logan County Chamber of Commerce's Night of Stars
"You have thousands of people at your fingertips. And business networking within your community or your brand is a way to reach so many more you may not have reached before."
Here are a few benefits of business networking on social media:

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Schedule a Free Website Consultation with Us

1/13/2020

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When was the last time you checked out your own website?
 
Often, this is something even WE overlook. We understand. In this day and age, it's easy to get caught up in the day-to-day work. Like us, that work probably has you on dozens of other sites all day long and before you realize it, a lot of time has flown by since your last check-in on your own site. It may feel it may feel like you just launched that "new" website last month, but maybe a couple years have gone by, and in the digital world, a couple of years can be a lifetime. Best practices, new trends, search optimization, and algorithms are ever-evolving and constantly changing, but try not to get too overwhelmed with it all.
 
Here are a few simple signs it may be time for a little website work:
MySpace
This site design may be familiar and soothing to you, but it is outdated and untrustworthy to your visitors.
1. Your site design resembles an old myspace page.
Site aesthetics have come a long way since the start of the interwebs, and although you may feel the comforts of navigating on a familiar platform, most of your site visitors are immediately put-off by an outdated design. You might even be keeping up with the information and content on the site, but if your site looks like it was created years ago, your visitors won't trust that the information is updated and accurate. 
We always recommend checking out a couple of competitors' sites, especially competitors that may be surging ahead of you lately. See what's working for them and put it to work for you!

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2019 #ShopLocal Gift Guide for Champaign & Logan County

12/4/2019

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​It is no secret that we are avid #ShopLocal supporters.

So we thought, what better way to showcase our love for our fellow entrepreneurs than to share our absolute favorite hometown spots to shop steps away from our location #OnTheSquare and beyond!

Find unique holiday gifts or add some local flavor to your gift certificate game this Christmas season.

Here is our EXCLUSIVE "Ryan & Chris Approved" family favorites:
Carmazzi's GIft Baskets
Urbana's favorite gift baskets since 1893!
Carmazzi’s –  This quaint little shop is great for nostalgia and kids (Candy, Candy, Candy!)
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They also offer great Gift Baskets and Quick Lunches on the Go. Say Hi to Patsy and support a wonderful local business that's been serving Urbana since 1893!

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Proud Partner of The Insider Bat™

8/13/2019

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The Insider Bat reviews
Last August, a local businessman came to Berry Digital Solutions looking for....well, a digital solution. He had recently acquired a popular national product, The Insider Bat™. The Insider Bat™ was well-liked and highly reviewed by thousands of happy customers, but it was mostly just known on the baseball and softball trade show circuit and through some word-of-mouth between some highly respected coaches and instructors.

So our task was to help spread the word about this wonderful training tool and create a website to make The Insider Bat™ available for purchase online. Within a matter of a couple of weeks, we had created a Facebook page, Google business listing, and built The Insider Bat a beautiful new online home to the exact specifications of the client. Almost immediately, the site began paying for itself with online sales...with almost no promotion of any kind! The Insider Bat™ was such a solid design and well-respected training tool amongst baseball and softball experts, that it pretty much sold itself.

Sometimes, that's all it takes! Create a product that people love, and the happy customers will act as your sales team!

That business model frees up our client to expand his offerings to more great products, rather than hiring more support staff and adding to the overhead costs of The Insider Bat™. Now he's using his Insider Bat platform to sell some of these great new products, including the Hands Inside Trainer, Soft Hit Balls & Lizard Skins Bat Grips.  And we're excited to partner with this client on a couple of new products and websites in the very near future!

Just a couple of Champaign County businesses growing together by offering quality products and services in a new digital world!
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Are You Ready for the Fair?

7/25/2019

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Have you rented a booth for the Champaign County Fair but don't now what to do when you get there? Or are you looking for a way to be represented without attending? The fair can be an awesome place to reach a large audience but when you're competing with other businesses it's important to standout! If you aren't sure where to start, we'd love to help you! Can't attend? No problem, we've got you covered! Let us advertise for you using one of our We Spend Local screens at the fair! Make sure your marketing strategy includes the fair! If the words "marketing strategy" has you stressed, let us handle the guess work & get you to where you want to be!

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9 Tips to Improve Your Social Media

7/12/2019

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Does the idea of social media have you frazzled? Feeling like you're unsure of what to post, when to post or why? Quality content that engages your audience and promotes your business can seem like a long shot but don't worry, we are here to help! And if these tips aren't enough, let us buy you a coffee and learn more about what you do and how we can help!
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1. Get creative!    
Think outside the box with what you post and how you utilize all the tools (such as check ins, networking with other businesses, enticing engagement.)

2. Post Consistently     
Not only consistently but with intent, daily is best (using a variety of types of post, aka if all you are doing is selling, you are doing it wrong!)

3. Images & Videos Matter     
Increases visibility & quality is important. (Every post should have an image or video with it.)

4. Analyze Data     
Know where to find & how to use.

5. Interact     
Followers want to know you are just as invested in them as they are in you. (Respond to them, thank them, show them love!)

6. Why     
Give your audience a reason to follow you.

7. Hashtags Matter 
Use wisely.

8. Promote 
How & when to promote.

9. Recycle & Reuse
 It's okay to recycle posts & break them up in to multiple posts when implemented correctly.

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Is your website the center of your marketing plan?

5/17/2019

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Do you feel like your marketing dollars are being wasted year after year and find it difficult to know if your marketing strategies are effective? Business owners are often overwhelmed by the ever expanding world of digital marketing and it can be frustrating to wonder whether or not your hard earned dollars are making an impact. Your website should be the most powerful marketing tool you possess, with the potential to take your business to the next level. Using localized SEO services, constant site reviews and campaigns designed to drive traffic to your website, you can be confident that your small business will be ready to compete with big business. Not all websites are created equal and we want to help yours succeed! If your website isn't working for you or the world of digital marketing drives you crazy, let us at Berry Digital Solutions manage your digital world while you focus on your business. We'd love to buy you a coffee and learn more about your business and how we can support you.

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Berry Digital Solutions, LLC

3 Monument Square
​Urbana, OH 43078
937-404-1050