So many local businesses spend time tackling their own marketing in an effort to try to save money, but you have likely learned the time and energy spent on marketing is not for the faint of heart. If you are ready to step aside and let a professional take the reins, your business may be ready to take that next step in its marketing journey and pass the torch to an agency. The next step is deciding if going with a local agency makes sense for your business. Here are some benefits of going with a local marketing agency and what we think you can gain from taking this next step.
Proximity and Convenience
This is one of the biggest benefits of going local. You never have to coordinate time zones to schedule a meeting, feel like you are being brushed off, or simply just can’t track down the person that is in charge of your account. Having someone local makes it easy to schedule face to face meetings, quick phone calls, or spend a full day brainstorming strategy together.
When deciding to go local, you can lean on reviews from other local businesses that use the same marketing agency. If you are inspired by their success and they have good things to say, you will be at ease knowing you can trust them with your business as well. Word of mouth is a great way to find out if a marketing agency would be a good fit for you, which is not something you are going to find if you are looking at a long-distance agency.
Oftentimes the people working local also live local. This gives them great pride and insight into the community and what it is like to live and work there. Locals will already know of happenings in town at different businesses and can work to help elevate your message. Working with an agency in proximity can potentially help you coordinate collaboration projects with other local businesses. This will give you even more community connections, making your town a destination people want to be.
As your business grows, so will the marketing agency you have hired. As they help you grow by making your marketing stronger, you will begin to trust them and recommend them to others, which will help both of you grow. This will not only strengthen your business but the local community as well. When everyone works together good things are going to happen!
By Chelsea Bray- Elle A. Design