The Holiday shopping season is quickly approaching! This year is going to be a little different from any year before, but there are things you can do to make sure your store is prepared for this shopping season. Here are five things you should consider adding to your holiday plan:
With a lot of retail shops having limited space for customers this year, people have started to get creative as to where shopping can take place. You could set up a tent outside your store to have more room and show off your product to people walking by. Also, consider expanding into an empty space for the season. If there is a building in town for rent, see if you can rent it month to month and have a second location to double your traffic.
Keeping your online store up-to-date is going to be very important this year. If there are any upgrades for tracking inventory you have been putting off now is the time to make those happen. Anything that will help you keep your online store running smoothly will be beneficial. More shoppers than ever before are going to be shopping online exclusively this year, but that doesn’t mean they can’t still shop local!
The holiday season is a time when a lot of retail shops extend their hours anyway, but you might want to consider how you add those hours to your schedule. This spring and summer we saw many stores open early for seniors and immune compromised individuals. If you want to attract those buyers, it might be good to have some morning hours specifically for them, along with later evening hours for people who work 9-5.
If you are reading this, you should already have an idea of what your holiday shopping season will look like for your retail location. People are going to start shopping early and trying to beat the rush. This even applies to online shopping because there have been many reports that shipping this year is going to take much longer than normal. Don’t wait until after Thanksgiving to start your Christmas marketing!
With shipping times taking longer, store having less capacity, and people still socially distancing, having a curbside pickup option can change the game! People can shop locally and get the product the same day all from the comfort of their home and car. It is the best of both worlds, bringing online shopping and shopping local together in the perfect way.
If your business hasn’t started thinking about how to make the most of the holiday season yet hopefully there are some ideas on this list that can help. We hope everyone has an amazing holiday season and we encourage everyone to think about shopping local. More money spent local will stay local and it will help our neighbors all have a happy holiday season!
When was the last time you checked out your own website?
Often, this is something even WE overlook. We understand. In this day and age, it's easy to get caught up in the day-to-day work. Like us, that work probably has you on dozens of other sites all day long and before you realize it, a lot of time has flown by since your last check-in on your own site. It may feel it may feel like you just launched that "new" website last month, but maybe a couple years have gone by, and in the digital world, a couple of years can be a lifetime. Best practices, new trends, search optimization, and algorithms are ever-evolving and constantly changing, but try not to get too overwhelmed with it all.
Here are a few simple signs it may be time for a little website work:
We always recommend checking out a couple of competitors' sites, especially competitors that may be surging ahead of you lately. See what's working for them and put it to work for you!
Check out all the absolute best places we choose to make our small business dreams come true:
Krugh Insurance & Sellman Insurance Group for insurance
Elle • A • Design for business cards and graphic design
Boldman Printing and Main Graphics for printing
Streamline Design & Print for signage
All About Stitches & More for shirts and embroidery
Ascend Consulting for accounting
Oak & Ivy for social media marketing and curation
Your Hometown Techs for computer repair, videography and cybersecurity
Elisabeth Ashliegh Photography for photography
Spotted Cow Coffee House for meetings, conference rooms (and caffeine!)
Massage on Monument Square for stress relief!
Champaign County Chamber of Commerce, Logan County Chamber of Commerce, Champaign Economic Partnership, and the West Liberty Business Association for support, promotion, networking and so MUCH more!
We know that personally knowing the people behind the businesses we are buying our products and services from creates a connection that no big business can compare to, and we love to relationships that we have created over the years with these awesome business owners, and many more we rely on for other day-to-day items (that we'll have to highlight later! ;)
Feel free to ask us more about any of these amazing local business and organizations or leave your favorites in the comments!
"Buying local has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live."
It is no secret that we are avid #ShopLocal supporters.
So we thought, what better way to showcase our love for our fellow entrepreneurs than to share our absolute favorite hometown spots to shop steps away from our location #OnTheSquare and beyond!
Find unique holiday gifts or add some local flavor to your gift certificate game this Christmas season.
Here is our EXCLUSIVE "Ryan & Chris Approved" family favorites:
Title III of the ADA has mandated that all places of public accommodation are required by law to remove any barriers that would inhibit a person with disabilities from being able to access the business’ goods and services. This includes websites for employment agencies, labor organizations, state and federal or employers with 15 or more employees.
Many people interact and perceive the online world a little differently. The internet world is so widely used that ADA compliance also applies to websites and mobile apps.
So, why should we make our website accessible to people who have disabilities that affect hearing, vision or physical capacities?
Other than a moral obligation to ensure people with disabilities have the same opportunities as anyone else, ADA compliance can increase your target audience, improves SEO efforts, helps build your reputation and overall better website usability. There is also the matter of a possible penalty for not being ADA compliant as well.
Web accessibility can seem complex and overwhelming if you do not know where to start. According to the last census study, nearly 1 in 5 people have a disability in the United States.
Luckily, Berry Digital Solutions offers this service to new and existing customers. Your website should be accessible for everyone, regardless of ability. And we can help you get there.
Contact Us today to inquire about your site’s ADA accessibility!
Last August, a local businessman came to Berry Digital Solutions looking for....well, a digital solution. He had recently acquired a popular national product, The Insider Bat™. The Insider Bat™ was well-liked and highly reviewed by thousands of happy customers, but it was mostly just known on the baseball and softball trade show circuit and through some word-of-mouth between some highly respected coaches and instructors.
So our task was to help spread the word about this wonderful training tool and create a website to make The Insider Bat™ available for purchase online. Within a matter of a couple of weeks, we had created a Facebook page, Google business listing, and built The Insider Bat a beautiful new online home to the exact specifications of the client. Almost immediately, the site began paying for itself with online sales...with almost no promotion of any kind! The Insider Bat™ was such a solid design and well-respected training tool amongst baseball and softball experts, that it pretty much sold itself.
Sometimes, that's all it takes! Create a product that people love, and the happy customers will act as your sales team!
That business model frees up our client to expand his offerings to more great products, rather than hiring more support staff and adding to the overhead costs of The Insider Bat™. Now he's using his Insider Bat platform to sell some of these great new products, including the Hands Inside Trainer, Soft Hit Balls & Lizard Skins Bat Grips. And we're excited to partner with this client on a couple of new products and websites in the very near future!
Just a couple of Champaign County businesses growing together by offering quality products and services in a new digital world!
Have you rented a booth for the Champaign County Fair but don't now what to do when you get there? Or are you looking for a way to be represented without attending? The fair can be an awesome place to reach a large audience but when you're competing with other businesses it's important to standout! If you aren't sure where to start, we'd love to help you! Can't attend? No problem, we've got you covered! Let us advertise for you using one of our We Spend Local screens at the fair! Make sure your marketing strategy includes the fair! If the words "marketing strategy" has you stressed, let us handle the guess work & get you to where you want to be!
Does the idea of social media have you frazzled? Feeling like you're unsure of what to post, when to post or why? Quality content that engages your audience and promotes your business can seem like a long shot but don't worry, we are here to help! And if these tips aren't enough, let us buy you a coffee and learn more about what you do and how we can help!
1. Get creative!
Think outside the box with what you post and how you utilize all the tools (such as check ins, networking with other businesses, enticing engagement.)
2. Post Consistently
Not only consistently but with intent, daily is best (using a variety of types of post, aka if all you are doing is selling, you are doing it wrong!)
3. Images & Videos Matter
Increases visibility & quality is important. (Every post should have an image or video with it.)
4. Analyze Data
Know where to find & how to use.
Followers want to know you are just as invested in them as they are in you. (Respond to them, thank them, show them love!)
Give your audience a reason to follow you.
7. Hashtags Matter
How & when to promote.
9. Recycle & Reuse
It's okay to recycle posts & break them up in to multiple posts when implemented correctly.
Berry Digital Solutions is proud to announce their new partnership with Your Hometown Techs to offer the you the best service when it comes to your computers, tablets, phones, and other digital devices! Shawn Suter prides himself on being able to provide exceptional service and technological knowledge to our community at an affordable price.
Your Hometown Techs will offer residential services in your home or you can drop off devices at their new location inside The Spotted Cow Coffeehouse on the north side of Urbana. Your Hometown Techs also offers flat rate IT support for small businesses.
Ryan Berry, co-owner of Berry Digital Solutions, is excited to partner with Your Hometown Techs, adding "Shawn Suter is a man of all digital trades. Not only can he dig deep into computer or networking issues, but he can also create video content and be a vital part of a business' brainstorming session. He has already become a crucial part of the Berry Digital Solutions team!"
Are you in need of service for your computer, printer, network, tablet, phone, smart TV, smart home, etc?
There are two convenient options available to clients in need of digital repair and maintenance services:
It's easy to contact us with any questions you may have, or to schedule an appointment!
Mama always said, “Life is like a box of chocolates…you never know what you’re gonna get.”
Actually, that’s a pretty terrible life lesson from ol’ Forrest, Forrest Gump because a lot of boxes of chocolates have a key included, usually somewhere in the box, that guides you to exactly what you’re gonna get. (And if you can’t find the key, we live in a digital world now. Google it and you should have an answer in less than a second.)
So instead here are some words of wisdom from a woman that raised the man behind
Berry Digital Solutions, Ryan's mom, Becky:
“You can do anything in this world that you want to.”
“Do it while you are young, you have the rest of your life to be bored.”
“If you can dream it, you can do it.”
“Always reward yourself for accomplishing your goals.”
Happy Mother's Day from Berry Digital Solutions!
Berry Digital Solutions LLC
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