Small Business Saturday is right around the corner, so now is the time to make sure your business is ready! Here are a few ideas on how to prepare for the big day:
Prepare Your Staff
Start off by making sure you have enough staff for the holiday season and consider bringing on a few seasonal employees if necessary. Once you have your staff in place, it is time to prepare them for the day. Make sure they are all up to date on training and know what specials or deals you are offering for the day. Your employees will have to go through a lot during the holiday season, so make sure they know how thankful you are to have them on the team and consider providing lunch to those who work special days like Black Friday and Small Business Saturday.
Prepare your Store
Small Business Saturday can bring a lot of foot traffic through your store. Be sure you look at your layout and ease of access to all items and rearrange areas if necessary. The easier your customers can get to specific retail items, the easier it will be for them purchase those items.
Plan a Promotion
Get creative when thinking about what kind of promotion you want to offer. Set a goal (i.e. more sales, return customers, more website traffic) and make the offer work toward that goal. If you want customers to return after their initial visit, offer a coupon with purchase that is good for a later date.
Partner with Other Local Businesses
Many other local businesses will also be working hard to make Small Business Saturday successful. Why not partner together and make it great for both of you? It could be a neighboring
business or even someone from another town, just find a good fit for you. You could also partner with a local charity and use the day to give back to the community.
Check All Online Accounts
Prepare for the day by checking all of your online accounts to make sure your information is accurate. Your store hours, location, phone number, and website are all important information that customers will be looking for.
Leverage Local Events
If there are local events happening that weekend make sure you are playing off them to drive traffic into your store. You can use sidewalk signs to let people know your hours and the deals you are running that day. Consider offering something like hot chocolate or popcorn and use the scent as another way to attract foot traffic.
By Chelsea Bray- Elle A. Design