What is SEO and why is it important?

You may have heard the term SEO before, and you may even know that it is VERY important, but do you really know what it means or how it benefits your business? SEO stands for Search Engine Optimization and is the act of increasing the quantity and quality of traffic to your website using organic search engine results. Sounds great right? Here are five ways your business will benefit from having amazing SEO set in place.

1. Quality of Traffic – Sometimes it is good to take a step back and try to better understand the people coming to your site. Getting a lot of traffic to your site is important but if they are coming to find a product or service that you don’t sell it won’t benefit you at all. You want to make sure the people coming to your site are interested in you and what you do.
2. Quantity of Traffic – Utilizing a site like Google to do the heaving lifting just makes sense. 67k searches are made every second on Google. If even a fraction of those people are looking for a product you offer you can see how important it is to make sure your SEO gets you to the top of those search results. 
3. Local SEO – Think of a scenario where you are searching Google for a product or service. Do you want to shop local when possible? Most people do. 46% of all Google searches are local! After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours. The local market is extremely important when it comes to SEO and should be a part of your plan.
4. Don’t Get Left Behind – More companies than ever are turning to SEO and implementing it in their marketing strategy. 61% of companies in 2018 said their highest priority was to grow their SEO campaigns. You don’t want to fall behind in the search results and have to work to catch up. Leave your competition wanting to catch up to you!
5. Organic Traffic – This is any traffic to your website that you don’t have to pay for! Unlike paid ads, organic traffic brings people to your site without the extra cost. Which is a smart choice considering nearly 80% of users ignore paid ads in search results. Higher organic ranking on Google and other search engine sites will get more customers to your website.

 
If you think your business could benefit from improved SEO, schedule a #CoffeeWithRyan today! We can’t wait to help your business grow!
 
Source: https://seotribunal.com/blog/stats-to-understand-seo/