Strong Focus on Videography
Videos are likely going to replace hero images on many sites this year. This is a trend that has been up and coming for a few years, but strong videography is going to be a huge asset to websites this year. With a video, you can tell a more complete story about your business and what makes you unique and stand out from the rest. This trend will likely be videos that either have no sound or have some sort of soft background noise. The goal is to portray a feeling that the audience can connect with and be the first thing that captures attention when people visit your site.
Overlapping Design Elements
This trend isn’t new to digital media but is being more widely embraced on websites now. More and more sites are using design elements in unexpected ways and experimenting with overlapping elements like photography, vector art, text, and more. This goes hand in hand with the collage trend that is currently popular.
User Friendly Buttons
Not having buttons that are large enough to click is a huge user experience error on mobile websites. A trend to counteract this is having oversized buttons on your website. Large, easy to use buttons, are going to dominate web design this year. Another button trend you are likely to see is the outline design. This just makes the shape of a button around text without the traditional color fill or gradient that people are used to and plays right into the next trend of minimalism.
Modern minimalism is a way to utilize current trends in a clean and concise way. This trend keeps the color palette minimal, often just black and white, and the design elements simple (i.e., line art icons, monochromatic vector art). This is a great design choice if you have strong photography or videography that you really want to showcase.
One Page Websites
This has been a trend in the past but is coming back in a big way this year. Whenever a one-page site makes sense and can be strongly utilized, it is a great option to go with. It streamlines the experience for people visiting your page and can be impactful. Oftentimes websites end up with so much content because there is literally no limit to how much you can include but stripping it down to the basics of what you do and what you offer can help your brand. Not only will it make it easier for people to understand, but will also give the site a modern, clean feel.
This trend started to take off in 2021 and is here to stay this year as well. Type is going to be big, eye-catching, and in your face on websites this year. This trend plays well with many other trends on this list including overlapping design elements, videography, and modern minimalism. Large text is a great way to get your message across quickly and easily. Make sure what you are writing is worth reading and people will be hooked as soon as they see your site.
By Chelsea Bray- Elle A. Design