Are you taking advantage of Facebook marketing for your small business? Whether you're a new small business owner or an established business in the community, you should have a well-defined presence on the world's largest social media home (over 1 billion users and counting!).
In our conversations with local business owners, we hear two excuses more than any other when it comes to their lack of social media presence.
1) "I don't have the time to mess with that."
2) "I don't know how to create a page because I'm not a big social media person."
Those are the perfect reasons to utilize Berry Digital Solutions to help establish and/or manage your social media presence.
Through Champaign County Chamber of Commerce events, we met Laura and learned of her husband Humberto's dream to start a food truck. As big fans of local entrepreneurs (and food delivered in truck-form), we loved receiving our regular updates from Laura about how Humberto's new business venture was coming along.
At a summer Chamber event, Laura finally broke the great news! Humberto's food truck was finally finished! He was ready to hit the road to provide Champaign and Logan Countians with the best Mexican food they've ever tasted.
That's when it dawned on Laura and Humberto. Old-fashioned word-of-mouth wasn't enough to help inform the masses about this wonderful new food opportunity in our community. They needed word-of-mouth on steroids, which is how we often affectionately refer to Facebook.
About a month ago, Laura and Humberto welcomed us into their West Liberty home. They shared Humberto's story, his dream and eventually, we got around to talking Facebook. Laura and Humberto had personal pages, but as new entrepreneurs, they had no experience establishing a business' presence on Facebook.
Chris took lots and lots of notes during that meeting, and he left with all the information he needed to establish a new Facebook home for Humberto and Laura to communicate with fans, customers and other local businesses. The next day, the page was created, but our job was far from finished.
Next, we needed to grow the pages' following. Invitations were sent. Other well-established Facebook pages (managed by Berry Digital Solutions) shared the great news and introduced The Flying Pepper Food Truck to the community.
Meanwhile, Laura and Humberto were armed with helpful tips and tricks so that they could continue growing and managing their Facebook following. Berry Digital Solutions even boosted a post that reached several thousand local Facebook users in a couple of days, gaining another 150 likes, 60 shares and countless positive vibes for the start of business. Within a couple of weeks of contacting Berry Digital Solutions, The Flying Pepper Food Truck had over 300 loyal Facebook followers and over 10,000 local impressions...all for less than $200.
So if you're unsure how to get your local business started on Facebook, give us a call. And if you're a small business owner who's ever thought or said, "I don't have time for social media," give us a call and talk to us about our monthly social media marketing plans.
We love promoting local entrepreneurs and small businesses! Speaking of which...if you haven't already, LIKE The Flying Pepper Food Truck on Facebook and follow Humberto's dream of bringing his amazing authentic Mexican food to our community! Burritos, tacos, queso, tamales and more! He also caters!
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