If you are already a website client of Berry Digital Solutions, you've already heard us regularly tout the importance of including a blog and social media efforts to drive traffic to your new site.
Regularly updating a blog on your site gives your customers and audience a reason to return regularly. By sharing relevant, useful information, you are able to engage your audience more often and generate more opportunities for "calls-to-action." Think of your blog as an interesting display in the front window of your business. The more often customers stop to admire your interesting display, the more likely they are to stop in and shop.
Sharing links to your blog posts on social media is a great way to drive traffic to your site. Think of Facebook posts as little TV commercials, radio spots or billboards. The more often your audience is reminded of you and your goods and services, the more likely they are to visit, shop and engage.
Having a great site is always the first step to improving your business or organization's presence in the digital world, but to get the best bang for your buck, you should really be taking advantage of all the increased traffic a well-written, regularly updated blog can add. And you should be regularly sharing those blog posts and interesting ideas through your social media channels.
We're pretty busy nowadays at Berry Digital Solutions, but our 3-man team tries to add a new blog post or 3 every month. If we had more time to focus on our own business rather than our clients' businesses (which is just as worthy a cause!), we'd ideally publish about 2-3 new blog posts every week to get the most bang for our buck.
All of our custom websites include options for blogs, and we always strongly encourage our clients to include them. We also offer a full range of social media marketing options, so we are truly a 1-stop shop for improving your business' digital presence. Even if you decide against taking advantage of our bundled social media pricing, we always strongly encourage our clients to step up their online presence on their own on at least Facebook. Facebook is still the reigning champ of the social media world with over 1 BILLION daily users!
If you ever have any questions about our websites, blogs, or social media marketing strategies, feel free to contact us any time day or night. In addition to our website's contact us form, you can reach us at:
For more information about the impact a blog and social media can have on a website, check out this article/blog about a company that increased its traffic over 2,500% just by adding a blog and increasing its social media efforts online.