 There is no getting around the fact that Google is a big name in the internet search game. Showing up in Googles search results is very important, but have you thought about how well are you showing up on Google Maps? When you Google a phrase like “restaurants near me”, the first things that comes up are the Google Map results. These include photos, addresses, phone numbers and websites to restaurants Google thinks you would like. These come up before the rest of the search results and are the most likely to be clicked. In this article you will see how you can rank higher and why it is important to get your listing to the top of the search results.
Claim your Listing: The first step after getting your business on Google Maps is to make sure you claim an existing listing for your business. This will let you add even more information about your location and is essential keeping your listing accurate. Make sure you are logged into your Google My Business account to complete this step. Make Sure Your Information is Accurate: There is nothing that will make people more upset than finding unreliable information about your location online. It is essential that you keep your hours, phone number, address, and website info up to date on your listing. You can also list your services and a description to let new clients and customers know what you do. Adding your listing to the proper categories will also make it easier for people to find you. Embed a Google Map on your Website: Embedding a Google Map on your website will let Google know that your location on the map is accurate. Every visit to your site will count as a visit to your Google My Business page, which will help you rank higher in search results. Photos: One of the quickest ways to catch attention is with photos. If your Google listing doesn’t have any photos, it likely won’t matter how high you rank, people will quickly move onto the next business. You want to capture not only the products you have at your business, but also what it is like to visit. From a shot of the front door to photos of your staff members in action, everything shows a window into what it is like to visit your business and helps attract the eyes of potential customers. Reviews: When looking at a list of options all in the same category, the reviews are going to be what set you apart. Getting and maintaining good Google reviews will help get you to the top of the list in your category. You will have to be consistent in asking for reviews and you will also want to respond to reviews on Google. Don’t be afraid of reviews or interacting with customers. It is an essential part of running a business. Next time you are Googling a place to visit in a new town or looking for something nearby, make sure you pay attention to the Google Map results. Take clues about what you like and what you think people could be doing better and apply that to your own listing. Google is a powerful tool and when used correctly can help get more eyes on what you have to offer. Set up a meeting today with a member on our team to learn more about how we can help you with your Google My Business account and all it offers www.berrydigitalsolutions.com/contact-us.html.  Berry Digital Solutions is proud to be made up of a team of people that not only bring passion to their jobs but have passion for their lives. In this new blog series, we want to highlight our team members and what they currently are doing outside of the office that keeps them motivated and inspired. First up is Chris Anders, one of the founders of Berry Digital Solutions, and the guy behind the scenes keeping everything running smoothly. Read what he has to say about coaching his sons below: When I’m not sitting behind a computer for Berry Digital Solutions, you’ll probably find me running a local baseball, basketball, or soccer practice. My boys are 6 and 8 years old and already love sports as much as I do. The Super Bowl, March Madness, Opening Day, and National Championship Games are all important dates on our family calendar that we plan for and schedule around. A major milestone in our family was the moment my boys were old enough to join youth sports leagues and begin playing the sports they love with their friends and peers. Initially, I had no intentions of coaching their teams. I figured they’d heard all of my “coaching” at home and were growing tired of my voice. I would remain on the sidelines as a supportive dad and let a new voice teach them some new things. But it didn’t take long to realize how much these local sports leagues needed volunteers. Practices couldn’t get started without coaches, and the pool of volunteers was so low that a couple of times, our seasons were delayed because no one was available to coach the teams. As the co-owner of Berry Digital Solutions, I can make my work schedule pretty flexible, and I had a background in athletic administration, so it started to feel irresponsible of me not to volunteer. I took the plunge when a shorthanded friend of mine asked me to help him out with my son’s T-ball team. It was one of the best decisions I ever made. I was nervous that I wouldn’t be able to command the attention of a dozen preschoolers. I’ve gotten pretty comfortable behind a keyboard, and if you don’t bring the energy and passion every time with a group of 5-year-olds, it can flop pretty quickly. (Shoutout to my mom and dad who, even after a combined 6 decades of elementary school teaching, continue going to work every day to do it again and again and again. I have no idea how you do it. I’m completely exhausted after 1 hour of practice with 10 kids. My dad actually taught class all day long, and then chose to coach for another 2-3 hours each night in multiple sports throughout the school year. It was normal to me when I was kid, but now it seems certifiably insane to do that for almost 40 straight years.) Since I started coaching, my head is constantly filled with practice ideas, funny things the kids say or funny things I can say to them at the next practice. I want them to look forward to the next game or practice as much as I do. The world is a crazy place full or stress and anxiety, so I try my best to create a practice environment where all of those stressors disappear, and we just get to have fun playing sports and joking around with our friends for an hour or two. My favorite part of coaching is seeing how far the kids grow each season, from that first practice when everyone’s shy and maybe never even played the sport they’re signed up for, and by the end of the year they’re getting hits every game or scoring goals and everyone’s so excited it’s difficult to get a word in with all of the conversations happening between new friends. The pictures I shared are from my WL-S T-Ball and Coach Pitch teams this season. At the start of May (on my birthday to boot!), my Coach Pitch team went on a magical run in the Logan County Preseason Tournament. We eventually fell in the Championship Game, but I swear, no team had more fun and more smiles that day than the West Liberty Lions Club. Even after losing, our kids were on Cloud 9 and you can really tell in those team photos. No matter where I end up on this coaching journey with my boys, I’ll always cherish these smiles and memories, and I can’t believe that I once made up my mind that I wasn’t going to get involved and coach my boys’ teams.   Parallax Scroll Effects
Parallax scrolling is an effect where background images move slower than foreground images. This effect has been around for a while, but in 2021 you can expect to see it used in new creative ways. When using a parallax scroll properly, you can create depth on a website, draw visitors in, and tell a story. Parallax scrolling is an especially useful effect when working with a one-page website that requires more interesting and compelling design to keep your audience engaged. Check out an example designed by us here: www.champaignworks.com Retro Typefaces Retro and vintage typefaces have been a top trend for the past few years. What makes this trend stand out this year is the way new and old have come together. Mixing more modern typefaces with retro typefaces brings new life to this longstanding trend. It is also very much in-line with retro-futurism, which is a huge print design trend for 2021. The retro typeface trend will engage your audience instantly and give them a sense of nostalgia. Check out an example designed by us here: www.monumentsquaredistrict.com Muted Color Palettes Color is a great way to give your site a distinct feeling. Muted color palettes are typically softer on the eyes and can tend to feel more natural. They can make a great backdrop for a hand drawn text or illustration style. Muted colors are popular in everything from fashion to interior design right now, so it is no surprise that the trend also extends into web design. Muted colors can be light pastel colors or darker tones depending on the feeling you want to give off. They can tend to look more sophisticated and natural than bright, vibrant colors. Check out an example designed by us here: www.thecarpetgallery.net Focus on Texture Just like the parallax scrolling effect, one of the main reasons that texture is popular this year is because it gives depth to a website. This versatile trend can be subtle or bold depending on how you are using it. You can use texture to give your site a softer, more natural appearance, or to give it a bold vintage look. No matter what textures you like, they are sure to give your site a tactile illusion that your audience will love. Check out an example designed by us here: www.bobbisbungalow.com  If you have used a computer within the past ten years, you have undoubtedly had a run in with data loss. Whether you had a power outage, a computer crash, or you just lost track of a file all together; there are many ways you can ensure you don’t lose that big project or those cherished photos. Read some of our suggestions below to find a solution that will work for you!
1. USB A USB drive, sometimes referred to as a thumb drive or jump drive, is a small portable device that allows you to store files. Because of its compact size, it also makes it really easy to share files with others. They are very easy to operate, affordable, and easy to come by. Some even offer data protection that require a password to get into the files. Cons: Although these are a convenient option, their size can make them easy to lose and you can’t store as much on them as some of the other options on this list. 2. External Hard Drive An external hard drive, or disk drive, is an option you might want to consider if you need a lot of storage space. It has many of the same perks of a USB, being portable and easy to use, but also packs a punch on storage space. There are many different things to consider when choosing an external hard drive that will work for you including size, speed, and connection type. Cons: Some external hard drives are very easily damaged, so they aren’t as portable as some of the other options on this list and need to be handled very carefully. 3. Use Time Machine This storage solution is something only available on Macs. It is built into your computer and requires the purchase of an external drive that support it. Time Machine backs up your files hourly for the previous 24 hours, daily for the past month, and weekly for all previous months. This means that your data is being saving in real time without you having to do anything. Once it is set up and running you don’t have to worry about it. Cons: You have to use a Mac and you must also purchase either Apple’s Time Capsule or a compatible external hard drive in order for it to work. 4. Cloud Storage Cloud storage can work for anyone and is a very flexible option. Once you back up your data to cloud storage it can be accessed from anywhere. This means you or your team, can access files no matter where you are and work together in real time. You can also give clients access to specific files or folders. Having your data backed up someplace other than in your physical office location protects you against things like flood or fire. If your physical data solutions get destroyed, you can recover everything from the cloud. Cons: To access your data, you need a reliable internet connection. Most of the time this isn’t a problem, but if you are traveling or there is a weather emergency, it could become difficult to access your data. 5. Subscribe to a Backup Service A backup service subscription works by paying a monthly fee and then it automatically uploads new files to its online servers. Some of them then offer different ways for you to get your data back. You can do an online restore where you download just a couple files you may have misplaced, or you can get an external hard drive with all of your files loaded on it shipped directly to you. There is no file management system like a cloud storage system, but it protects your data by having it stored in another location, the same way cloud storage does. Cons: If you lose all of your data, you have to wait for your files to be shipped to you and there is a monthly fee associated with these services. All of these options can be great to help keep your files protected, but in most cases it is recommended that you use more than one type of backup for important data. You can never be too safe when it comes to the protection of your important documents. If you have questions about which type of data solution is best for you, give us a call to set up a meeting so we can help assess your needs and find the best fit for you.  So many local businesses spend time tackling their own marketing in an effort to try to save money, but you have likely learned the time and energy spent on marketing is not for the faint of heart. If you are ready to step aside and let a professional take the reins, your business may be ready to take that next step in its marketing journey and pass the torch to an agency. The next step is deciding if going with a local agency makes sense for your business. Here are some benefits of going with a local marketing agency and what we think you can gain from taking this next step.
Proximity and Convenience This is one of the biggest benefits of going local. You never have to coordinate time zones to schedule a meeting, feel like you are being brushed off, or simply just can’t track down the person that is in charge of your account. Having someone local makes it easy to schedule face to face meetings, quick phone calls, or spend a full day brainstorming strategy together. Local Reviews When deciding to go local, you can lean on reviews from other local businesses that use the same marketing agency. If you are inspired by their success and they have good things to say, you will be at ease knowing you can trust them with your business as well. Word of mouth is a great way to find out if a marketing agency would be a good fit for you, which is not something you are going to find if you are looking at a long-distance agency. Community Connections Oftentimes the people working local also live local. This gives them great pride and insight into the community and what it is like to live and work there. Locals will already know of happenings in town at different businesses and can work to help elevate your message. Working with an agency in proximity can potentially help you coordinate collaboration projects with other local businesses. This will give you even more community connections, making your town a destination people want to be. Grow Together As your business grows, so will the marketing agency you have hired. As they help you grow by making your marketing stronger, you will begin to trust them and recommend them to others, which will help both of you grow. This will not only strengthen your business but the local community as well. When everyone works together good things are going to happen! By Chelsea Bray- Elle A. Design  Over the past year, many employees have found themselves in a new situation of having to work from home. While some people may have found this transition easy, others may still be struggling. If you are longing for the days of being in the office with coworkers, having a set routine, and easily separating work life from home life; read these top tips to make working from home a little easier.
1. Having a Dedicated Workspace If you find yourself working from different areas of the house each day, it might be time to consider creating a permanent work from home setup. If you don’t have enough room for a full-size desk, get creative about an area of your home that could work. A countertop, or a seat at the kitchen table could function as your work from home office. Having one space to work from helps your mind separate work time from home life. 2. Taking Breaks (Short-term and Long-term) A lot of tips online talk about taking short-term breaks throughout your workday. If you used to go get coffee once a day, take some time to create your own coffee at home and enjoy the time away from your computer. These 10-15 minute breaks each day are important, but it is also important to remember you have vacation time to use as well. Being at home all the time can make you feel like you don’t deserve a break from work because you aren’t actually in the office. If you haven’t used any vacation time in the last year, consider taking a week off to just recharge and regroup. 3. Create a Routine That Works for You One big benefit from working in the office each day is that there is a routine set in place for you. It is highly beneficial for you to create the same sort of routine at home. Making sure you start your day at the same time, take your lunch around the same time, and have a good end of day routine (read number five for more tips) can help you get focused each day and help you walk away from work at the end of the day to enjoy your own time. 4. Get Up and Move Working from home can mean you end up sitting in the same place all day long. There is no walking to get a mid-day snack or going out to lunch with friends. Aside from bathroom breaks, you might not get up much at all during your day. Make sure you take time to stretch, get your blood flowing and recharge your mind. Creating good habits while you are working from home will make it easier for you once you get back to the office. You can incorporate your new routine into your office life and maybe even inspire others. 5. Create an End of the Day Routine As far as working from home goes, this is one of the most beneficial tips there is out there. Create a solid end of the day routine to tell your mind and body it is time to stop working. This can look different for everyone. Some people like to get up at the end of the day and enjoy a glass of water and a short walk. It could be spending time with a member of the household or a pet. Whatever it is, make sure you get away from your work area and enjoy something besides work for a few minutes. This will prevent you from slipping back into work mode and sending just “one more email” that adds up to an extra hour of work each day. This is a new time for employers and employees. Many companies are now offering full-time work from home positions and the days of office life are gone. Make sure as you transition into this new way of working, you create a routine that works for you. You may live and work in the same place now, but that doesn’t mean you have to be working 24 hours a day. It is very important to continue to create time for yourself and have a good work/life balance. Written by Chelsea Bray- Elle A. Design
Outside of work, I like to spend time with family. I have been married to my husband since 2003, and we have a 16 year-old daughter and a 12 year-old son. My son is autistic, and for most of his life, I've stayed home with him, taking him to special schools and therapy. Now that he's a little older, I enjoy working from home, building and updating websites whenever I get a free second!
I love to read and hike, and I'm a lifelong Cincinnati Reds fan, but my passion is travelling. I've been to 46 states and all over Europe, Canada, and the Caribbean, and there's plenty more on my bucket list. I spend a lot of my free time planning my next adventure!  Having a website that not only functions well, but looks good too, is very important in this digital day and age. There are many platforms out there for do-it-yourself business owners, but what are the benefits of working with a company the specializes in website design? Take a look at these five key benefits that will help you decide whether or not doing it on your own is worth the time, money, and commitment.
1. It Will Save you Time Chances are you don’t know all of the ins and outs of building a successful website. You might be more than capable of learning how to make a website, but every minute you spend working on your website could be spent building your business in other ways. In the long run you are going to save yourself a lot of time if you let a professional take the lead on your new website. 2. Compatibility with Technology as it Changes Part of being a professional is having a never-ending commitment to learning. Industry leaders keep up to date on trends, technology, and any other advances in their field that could help their clients. Their lifelong commitment to their profession shows in all of their work and gives them the drive to continue to learn and grow. This will ensure that your website is always up to date with any changes in technology as they happen. 3. Positive First Impression You get one chance to make a first impression. The first time someone visits your site, it gives you a chance to make them a customer, and potentially an advocate for your business. If they are impressed with the look and functionality, they are more likely to recommend it to others. A website design company knows how to capture the attention of your audience and make you stand out from the crowd. 4. Your Website Will be SEO Optimized It is great to have a beautiful website that offers users easy functionality, but you have to make sure people can find it. When your website is being created there is a lot of work that goes on behind the scenes to make sure it is SEO optimized. This means you will appear higher in search results and more people, and potential customers, will be able to find your website. 5. It is an Investment in the Future of Your Business When you think about the long-term benefits of having a well-functioning website, it makes a lot of sense to leave something this important up to the professionals. A good website can last you many years with proper maintenance. Looking at this as a long-term investment versus a short-term cost, makes the decision to work with a website design company even easier. We hope this list has helped you see the benefits of investing in a professional website for your business. There are so many more benefits when choosing to work with us, but we hope this list empowers you to leave your website in our hands. We are experienced, professional and passionate about what we do. We can’t wait to help you!  1. Personalization
Every customer wants to feel like what you offer is just for them. Some companies make this part of their overall business model, but there are easier ways you can incorporate this into your marketing. There are many ways that brands already do this including:
2. Video Marketing It should come as no surprise that short format videos are more popular than ever. With platforms like TikTok, Instagram Stories, and Facebook Stories leading the way, these short form videos give your brand personality. Here are a few benefits behind creating video content:
3. Social Messaging Apps Having a chat service that anyone can access, and have direct contact with your business, is something everyone should consider. People trust a business they can contact quickly and receive accurate information from. Here are some reasons to consider adding this to your list of marketing resources this year:
4. Shoppable Posts Scrolling through Instagram and finding an ad that not only targets your interests, but is also easily shoppable, is the best of both worlds. Without having to leave the app, customers can buy your products. Here are some ways the newest trend of shoppable posts might help your business:
5. Virtual Events Since 2020, the world and the way we hold events has been forever changed. Now that people have experienced virtual events, more people are open to the idea of attending them. Here are some reasons why a virtual event might make more sense for your company than an in-person event:
Try including one or more of these tactics in your 2021 marketing efforts and see how your customers respond. Thinking outside of the box is a great way to be noticed in a space that is overwhelmed with content. What other creative ways are you going to market yourself this year? By Chelsea Bray: Elle A. Design  During 2020 we saw an increase in newly opened small businesses locally and nationally. Many people found themselves out of work and recent business closures created openings in the market. This pushed some people to follow their passion, become their own boss, and start their own business. Starting a business comes with many obstacles, but there are plenty of people to help connect all the dots.
One of our strengths at Berry Digital Solutions is helping new businesses understand and start their marketing efforts. Marketing is a huge part of business, no matter the industry. It goes far beyond just a logo, website, printed collateral, running ads, etc. Before a new business can even begin the processes of marketing, there are certain foundations that must be laid. Branding Before a brand can be recognizable to others, it needs to be developed by the business owners to reflect what they are trying to achieve. Branding not only includes everything from colors, logo, uniforms, website and all other visual collateral, but also is the way a business talk to customers, their management style, and even how they speak on social media. All of these pieces will help when trying to complete each of the next steps. Market Learning the intended market is the first step to successfully targeting it. What size the market is, what local competition there is, the range of prices in the market, and any other defining characteristics help create an entire picture of the market each business will be trying to capture. Learning this information will help define keywords in online advertising, learn the appropriate places to spend a marketing budget, and set attainable goals for business. Choosing Marketing Avenues Once the market is defined, it is time to figure out where they spend their time. Learning what social media platforms, websites, publications, and types of entertainment an audience uses is a good first step when building a successful marketing plan. Not all audiences are found on all platforms and marketing too broadly can waste precious time and resources. Settings Goals and Budgets When creating content, it is good to have an initial budget. Be prepared to spend more during the initial startup phase and then spending between three and five percent of annual turnover on marketing moving forward. As content begins to be created and shared it is good to find a way to track if the marketing efforts put in place are working. Goals that are set should be attainable, specific, and time-based. Once the goals are set make sure they are shared with anyone on the team that can help make them happen. We hope this brief list of marketing basics can help new businesses obtain their goals. We are here to help every new business learn more about marketing and how it can help them grow. Feel free to reach out for a consultation at: www.berrydigitalsolutions.com/contact-us.html By Chelsea Bray: Elle A. Design |
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